Jeff Gammon is an SEO specialist with over 19 years' experience in web marketing, content development, and performance analysis. He has expertise in content strategy, technical SEO, on-page optimization, SEO keyword and competitor research, A/B testing, SEO analysis, and performance reporting. At XO Group, he set and managed the SEO strategy for the company’s websites, including TheKnot.com, TheBump.com, and TheNest.com. His past clients also include brands like Sutter Health, Ten Strands, and Diving Swallow Tattoo.

Shane Samuel is an Amazon marketing manager with strong experience in analyzing market trends and offering innovative solutions. Working at an education management company, he has managed brand presence and overall growth strategy on Amazon and developed Amazon-specific marketing copy for all products, aligned with KTP brand messaging. Using his skills in Adobe Creative Suite and Digital SLR photography, Shane has designed cross-platform images and templates for the web, social media, presentations, and various collateral for clients, including managing accounts such as LANCÔME, Max Mara, and Dolce Vita.

Dawn DiLorenzo is a lead generation strategist with over 14 years of experience in higher education, software, real estate and financial services industries. With her expertise in developing complex demand and lead generation campaigns, she has successfully increased leads for various companies including DocStar, Valogix LLC, and Blasch Precision Ceramics. She has also worked with various clients on website revamping with various SEO techniques across all web assets to improve visitor conversion rates and search engine results placement. Dawn also loves helping businesses and its people through email, content and SEO strategies that drive prospects to become leads.