Shane Samuel
Amazon Marketer

Shane Samuel

Worked at Kaplan and Waldner’s.
Work with Shane Work with a Amazon Marketer

About

Shane Samuel is an Amazon marketing manager with strong experience in analyzing market trends and offering innovative solutions. Working at an education management company, he has managed brand presence and overall growth strategy on Amazon and developed Amazon-specific marketing copy for all products, aligned with KTP brand messaging. Using his skills in Adobe Creative Suite and Digital SLR photography, Shane has designed cross-platform images and templates for the web, social media, presentations, and various collateral for clients, including managing accounts such as LANCÔME, Max Mara, and Dolce Vita.

Employment

6 roles
Oct 2016 - Present 9 years 6 months
Amazon Marketing Manager
Kaplan Test Prep

Kaplan Test Prep offers test preparation, practice tests, and private tutoring for more than 90 standardized tests.

  • Managed brand presence and overall growth strategy on Amazon.
  • Developed Amazon-specific marketing copy, for all products, aligned with KTP brand messaging.
  • Translated analytical findings into actionable insights, concise business actions, and recommendations.
  • Interpreted the tradeoffs, ROI, and strategy implications of potential new initiatives to drive sales.
  • Initiated, tested, and optimized paid search campaigns (including A/B testing) to ensure delivery is maximizing daily, weekly, and monthly ROI and growth targets.
  • Analyzed data using statistical techniques and provided ongoing reports.
  • Built and managed promotional calendar, highlighting marketing and consumer targeting strategies.
  • Developed KTP merchandising style guide and ensured consistency across product lines.
  • Compiled, created, and delivered product page enhancements, including text, images, and videos.
Apr 2014 - Present 12 years
Photographer
Independent
  • Edited and retouched photos using the latest industry standards for digital use.
  • Prepared, named and sent images to clients according to production specifications.
Oct 2015 - Oct 2016 1 year
Marketing Specialist
Waldner’s Business Environments

Waldner’s Business Environments operates as an office furniture dealer in the New York Metropolitan area.

  • Vetted, created, and submitted request for proposals received by the sales team.
  • Leveraged market data and competitive research to enhance positioning.
  • Developed and delivered benefit-focused messaging across all marketing communication channels.
  • Tracked, monitored, and reported on the performance of online marketing initiatives, campaigns and social media activities.
  • Prepared marketing collateral and support sales professionals on major pursuits.
  • Led tradeshow-related logistics including pre-planning, marketing materials, and liaising with prospective and existing clients.
  • Photographed interior work done for clients such as Jacob Javits Center, Stony Brook University, and Macy’s.
Apr 2015 - Oct 2015 6 months
Marketing Coordinator
Waldner’s Business Environments
  • Designed and developed cross-platform images and templates for the web, social media, presentations, and various collateral.
  • Developed the voice and content strategies for all social media platforms.
  • Assisted the marketing manager in creating, executing, and maintaining existing and new marketing programs.
  • Maintained documentation of job progression and track projects to ensure timely completion.
  • Photographed interior work done for clients such as Jacob Javits Center, Stony Brook University, and Macy’s.
Nov 2014 - Apr 2015 5 months
Global Digital Account Coordinator
Instinctive Advertising

Instinctive is an account-based content marketing platform for B2B companies.

  • Assisted with the management of client accounts such as Blackberry and Plated.
  • Managed campaign performance as well as developed and executed optimization recommendations.
  • Translated market and native advertising business strategies into specific actions that generate impressions and engagement for client campaigns.
Apr 2014 - Oct 2014 6 months
Brand Strategist & Consumer Marketing Executive
EquancyNo11

EquancyNo11 is a brand strategy and creative agency that specializes in designing impactful visual stories for beauty, fashion and lifestyle brands.

  • Managed client accounts such as LANCÔME, Max Mara, and Dolce Vita.
  • Identified and developed strategic plans and recommendations to define brand elements and tone based on market research analysis.
  • Created and presented compelling written and graphical presentation materials in PowerPoint and InDesign.
  • Conducted targeted research into brand development, competitive landscape, and business white space.
  • Identified new business opportunities through market research.
  • Provided strategy development and solution development to support new business activities and existing client relationships.
  • Copy wrote marketing initiatives and coordinated communications with colleagues to promote content, news and other information.

Education

Jan 2009 - May 2013 4 years 4 months
Bachelor of Arts, Writing & Rhetoric and Political Science
Hobart College
Jan 2013 - Apr 2013 3 months
Study Abroad Program, Global Marketing and Photography
Foundation for International Education (FIE)

Portfolio

5 items