Cynthia Pena is an e-commerce marketing expert focused on developing and executing marketing strategies, campaigns, content, and products to maximize conversion. At Sephora, she managed optimization inside JCPenney partnership via retention marketing channels, as well as planned for overall business growth during critical timeframes, including COVID-19, Holiday 2019, 2020 Holiday strategy, and key brand launches. She also worked as a mobile marketing lead at Hotwire and CRM manager at eBay.

Cort Tafoya is a digital and search marketing consultant with experience working with numerous corporate and startup clients in San Francisco and other Bay Area locations. He specializes in SEO, SEM, PPC, content marketing, analytics, marketing automation, with expertise in tools like Google AdWords, Google Analytics, HubSpot, Salesforce, and Pardot.

David Martinez specializes in the production of web, mobile, and advertising campaign projects. He led the creation of two Cannes Lions award-winning campaigns, one of which significantly increased the brand’s social media reach, website traffic, and YouTube subscribers. Aside from advertising agencies, he has also worked with tech giant Facebook and several boutique design firms. Along the way, David has progressed from running single projects to teams, departments, and new businesses—always contributing from a strategic and creative lens.

A topnotch social media marketer, Rebecca McDowell has developed a passion for helping companies grow using digital marketing strategies specializing in social media management using Facebook, Instagram, Twitter, and Pinterest platforms. Over the past 5 years, she has built a solid foundation in problem-solving, analytical thinking and design using data to drive decision-making and effective communication. Her technical skills include HTML, CSS, SEO, Google Analytics and email marketing. Rebecca is well-experienced in public service and campaign management and worked for political entities and organizations including the Mayor's Office in San Francisco, California and 50+1 Strategies, LLC.

Shannon Johlic is a seasoned marketing professional with over 15 years of progressive global marketing expertise and management roles driving revenue-generating, data-centric marketing programs through lead generation, content strategy, and brand awareness. His specialties include demand generation, email marketing, ABM, content marketing, marketing automation, event marketing, product marketing, and branding. He is a marketing director for a SaaS startup, where he leads global marketing strategy and execution focusing on US, UK, and APAC regions.