Alex Biyevetskiy specializes in SEO and digital marketing for startups, e-commerce, and business websites across all verticals. His expertise includes product marketing and management, competitive intelligence, positioning and branding, go-to-market strategy, marketing automation, lead generation, content marketing, enterprise SEO, YouTube video SEO, social media marketing, web analytics, PPC, CRO, ASO. At Kaspersky Lab, he drove digital marketing and SEO strategy, stakeholder reporting, and technical implementations. Alex also has worked at Catalyst Digital, a WPP agency, where worked on campaigns for brands like SamsClub, Whirlpool, Barclay, Novartis, Amgen, Pfizer, and EMD Serono.

With over ten years of consulting experience, Justin Ryan Thomas specializes in helping high-growth B2B and SaaS marketers scale their profits through ROI-driven content, promotion, and measurement. He has provided growth marketing services to numerous small and large clients, including Toyota, PepsiCo, and Sony. As a guest lecturer at General Assembly, he has presented on topics like data analytics, SEO, and digital marketing. Justin also worked on content marketing, brand planning, consumer science, and digital marketing for UCLA Health and RPA Agency.

Kristin Knox is a market researcher with 12 years of experience in strategic, high-level market research tasks for both vendor and client-side research teams. She has strong expertise in developing questionnaires and qual discussion guides, data analyses, actionable key findings, client-appropriate deliverables, and business-to-business sales materials. As a director of international market research at Paramount Pictures, she has provided market-contextual analysis for theatrical films in top international territories. Kristin has also worked for various global clients across the entertainment industry, including Warner Bros., Sony Pictures, Summit Entertainment, and Lions Gate Entertainment.

At Google, Steven Ma works as a data analyst providing data analysis, data visualization and automation processes to improve efficiency and to support business decisions. He has strong knowledge of statistical models, machine learning models and quantitative fields and proficient in Excel, Python, SQL, R and Tableau. His experience also includes conducting marketing and business analytics and financial data analysis for companies across various industries such as ASUS, Merck and Cathay Real Estate.

Shabnam Jafari is a digital marketing specialist with six years of experience working in marketing and advertising agencies. She specializes in content strategy and marketing, data analytics, online branding, digital PR, PPC, SEO, social media, as well as web design and development (WordPress and Shopify). Her past clients include Lipton, Dove, ClearHome 2 Homecare, Art Du Soleil, Irooni Bazaar, L.A Vascular Specialists, Photosina, Fusion Art International, UDConstructionco, Xaxa Jewelry, and Apex KBF, among others.