Justin Thomas
Growth Marketer

Justin Thomas

Clients include Toyota, PepsiCo, and Sony.
Work with Justin Work with a Growth Marketer

About

With over ten years of consulting experience, Justin Ryan Thomas specializes in helping high-growth B2B and SaaS marketers scale their profits through ROI-driven content, promotion, and measurement. He has provided growth marketing services to numerous small and large clients, including Toyota, PepsiCo, and Sony. As a guest lecturer at General Assembly, he has presented on topics like data analytics, SEO, and digital marketing. Justin also worked on content marketing, brand planning, consumer science, and digital marketing for UCLA Health and RPA Agency.

Employment

6 roles
Oct 2018 - Present 7 years 6 months
SEO & Growth Marketing Consultant
Independent
  • Worked with high-growth B2B and SaaS marketers to scale their profits through ROI-driven content, promotion, and measurement.
  • Helped growing B2B software companies and service providers discover how data can drive every part of their marketing and sales cycles. Focusing only on the actions that drive business results.
  • Assessed every part of the funnel and built a comprehensive plan for content, marketing, and measurement.
  • Developed a growth engine marketing system, a fully managed system to generate customers, profit, and scale.
  • Clients: Toyota, PepsiCo, Sony, Fiverr, Bixel & Company, and Universal Studios.
Oct 2018 - Present 7 years 6 months
Instructor & Guest Lecturer
General Assembly
  • Taught students essential skills, tools, and strategies to spot trends and drive critical business decisions with data-driven thinking.
  • Presented on topics, including data analytics, SEO, and digital marketing.
Oct 2013 - Nov 2018 5 years 1 month
Digital Marketing Insights Manager
TVGla

TVGla is an agency that provides digital marketing solutions to brands and people.

  • Helped a small creative shop deepen its services to offer data-driven solutions for search, social, and email marketing campaigns.
  • Integrated a data-driven culture into the way they did business, from strategy to pitch to ongoing reporting and case studies. 
  • Managed all aspects of paid media, SEO, reporting, and analysis.
  • Developed a repeatable system for using and distributing marketing data that is easily understood by clients, their stakeholders, and everyone at the agency. 
  • Helped quickly land AOR client relationships that carried the agency for years to come.
Aug 2012 - Oct 2013 1 year 2 months
Digital Marketing Analytics
The Portal Group

TPG is a boutique consulting firm specialized in the areas of technology consulting, outsourcing, and staffing, with clients including members of the Fortune 500.

  • Managed the process of interpreting data and delivering impactful insights to Toyota, Lexus, and Scion Digital Marketing teams to help drive awareness, lead generation, and driver retention through search, social, and email marketing.
  • Analyzed online statistics and identified areas to optimize online marketing performance.
Dec 2011 - Aug 2012 8 months
Consumer Science Consultant
RPA
  • Worked with digital marketing, brand planning, and consumer science teams to learn the ropes of the big agency analytics function.
  • Clients: Honda and Acura Autos, Honda Racing, Honda "Power of Dreams," University of Farmers, and Castrol USA.
May 2010 - Dec 2011 1 year 7 months
Digital Marketing Consultant
UCLA Health
  • Helped UCLA Health develop a content, marketing, and measurement system for generating and nurturing patient and research participant leads.
  • Advised on branding, positioning, communications, and other marketing issues.

Education

Bachelor of Science, Integrated Marketing Communications
San Diego State University
Master of Business Administration, Marketing Management
Loyola Marymount University

Portfolio

7 items