An outstanding PR, content and project management specialist, Sheena Cheong has eight solid years of experience working on creative production, marketing and communication campaigns. She has worked for companies ranging from integrated communications agencies to the world’s largest brands including Alibaba Cloud, DHL, Lenovo, Cisco and Southeast Asia’s biggest unicorns including Lazada and Grab. Sheena has a proven track record and expertise in delivering comprehensive marketing and branding campaigns for corporate and startup brands across Asia.

Coleen Tan is a PR and communications specialist with experience developing campaigns and content for brands across various industries, including beauty, travel and hospitality, luxury, lifestyle, fashion, entertainment, and F&B. At W Communications, she planned and executed the award-winning ‘AirAsia Holiday Quickies Campaign’, which won the 2019 Asia-Pacific Gold SABRE Award. Her past clients include Marc Jacobs Beauty (SEA), Banyan Tree Essentials, Estée Lauder TR, Air France-KLM, AirAsia, Bawah Reserve, KOHLER, foodpanda, Etude House, Krispy Kreme, and more global brands.

Cheryl Han has experience in PR, branding, strategic communications, senior management profiling, media relations, digital marketing, and content production with a focus in the e-commerce, logistics, and retail industries. She has worked in global, international settings in both multinational companies and startup environments. At DHL, she has led the communications and marketing strategy for DHL eCommerce, a division of Deutsche Post DHL Group. Her experience also includes establishing the public relations and marketing department for a large independent entertainment and artiste management agency in Singapore, FLY Entertainment, including its subsidiary companies Running Into The Sun (concert production) and A.I. Pictures (movie production).

Jo-ann Huang is a content writer and editor with 10 years' experience working for established news agencies in Singapore and Asia. She creates various content, ranging from newsletters to sponsored articles, to web content, covering small businesses, public-listed companies, wealth management products, luxury properties, science and technology, and prominent business personalities. Her past clients include Tech in Asia, The Straits Times, L'Oreal, Fintechnews.sg, DSM Nutrition, HP, Hitachi Vantara, AXA, and more. Jo-ann also worked at The Edge Singapore and CNA.

Rosselle Fabrez is a senior digital project manager with over 12 years of experience in account servicing, project management, digital projects, as well as business and content development. Her expertise lies in strategic planning, revenue enhancement, solutioning and risk analysis, and PMI methodologies. At MullenLowe Group in Singapore, she leads major website revamp projects (from strategy to deployment including CMS upgrade and migration) alongside managing and maintenance support for an APAC client’s marketing platform for EDM and localization jobs. Rosselle also worked as a senior account executive and project manager at Convertium where she managed five accounts.