Cheryl Han
Public Relations Specialist

Cheryl Han

Former head of marketing & communications at DHL eCommerce.
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About

Cheryl Han has experience in PR, branding, strategic communications, senior management profiling, media relations, digital marketing, and content production with a focus in the e-commerce, logistics, and retail industries. She has worked in global, international settings in both multinational companies and startup environments. At DHL, she has led the communications and marketing strategy for DHL eCommerce, a division of Deutsche Post DHL Group. Her experience also includes establishing the public relations and marketing department for a large independent entertainment and artiste management agency in Singapore, FLY Entertainment, including its subsidiary companies Running Into The Sun (concert production) and A.I. Pictures (movie production).

Employment

5 roles
Apr 2019 - Dec 2019 8 months
Head of Marketing & Communications
Parcel Perform

Parcel Perform is a carrier-independent parcel tracking software platform for e-commerce merchants covering 600 logistics carriers worldwide. 

  • Led the rebranding of the company along with its move towards enterprise solutions, and managed the publicity of its Europe expansion.
  • Built the team to a highly effective, operational marketing team along with the development of a two-year branding, communications, and marketing plan for the company. 
May 2016 - Mar 2019 2 years 10 months
Senior Director and Head of Marketing & Communications
DHL eCommerce
  • Led the communications and marketing strategy for DHL eCommerce, a division of Deutsche Post DHL Group.
  • Built the global center of excellence for external communications, reporting into the global CEO.
  • Assisted the Asia Pacific regional office with internal and external communications, digital marketing, and corporate events.
  • Achieved over 100x increase in media exposure across all markets the company is present in.
  • Conducted media training for 12 country managers and senior management members.
  • Successfully and regularly positioned CEO and senior management in relevant trade publications and online media, with multiple award wins and media coverage.
  • Supported HR and senior management with change management communications during reorganization activities.
Aug 2013 - May 2016 2 years 9 months
Manager, Corporate Communications & Responsibility, Asia Pacific, Eastern Europe, Middle East & Africa
DHL
  • Worked as part of the corporate center department for Deutsche Post DHL Group, with responsibility across Asia Pacific, Middle East and Africa, managing internal and external communications, and CSR topics for the region. 
  • Supported all divisions such as DHL Express, DHL Global Forwarding, DHL Supply Chain, and DHL eCommerce, in developing their annual communications strategy and plans.
  • Developed CSR communications strategy for GoTeach (Education) and GoHelp (Disaster Relief) programs to profile DPDHL Group.
Nov 2011 - Aug 2013 1 year 9 months
Director
Elevenhive Public Relations

Elevenhive Public Relations specializes in public relations and marketing services for the entertainment, sports, retail, and food and beverage industries.

  • Built communications strategy and plans.
  • Managed client servicing, media relations, and budgeting. 
Dec 2009 - Dec 2011 2 years
Head of Public Relations & Marketing
FLY Entertainment

FLY Entertainment is an independent entertainment and artiste management agency in Singapore.

  • Established the public relations and marketing department, including its subsidiary companies Running Into The Sun (concert production) and A.I. Pictures (movie production).
  • Managed the publicity of some of the largest concerts in Singapore, including Super Junior, Girl's Generation, and SM Town.
  • Secured new business for the company with PR retainers and projects acting as an agency for clients in the retail, sports, and F&B industries.
  • Launched and developed branding guidelines and website for the company.

Education

Jan 2017 - Dec 2017 11 months
Digital Marketing Certificate, -
General Assembly
Jan 2016 - Dec 2016 11 months
Advanced Business Mandarin, -
Singapore Chinese Chamber Institute of Business
Jan 2002 - Dec 2005 3 years 11 months
Bachelor of Arts, Linguistics
National University of Singapore

Portfolio

1 item