Jasmine Williams is an award-winning writer, content marketer, and social media consultant with over five years' experience developing content strategies, social media marketing campaigns, and marketing copy for a diverse range of clients in the SaaS and HR industries across Canada and abroad. She has created content for world-class brands like Spotify, CIBC, H&M, GoDaddy, Patreon, Unbounce, and Zapier. As a writer and editor, Jasmine has written for several online and print media outlets, including ViewtheVibe, Daily Hive, Notable.ca, Ottawa Life Magazine, Canadian Student Magazine, and Career Options Magazine. She also speaks about social media and personal branding at events like Sunday Showers and the Ontario Library Association’s annual Marketing Think Tank.

William Ruzvidzo is a social media and content marketing professional with hands-on experience working with leading global brands, including Mazda, Grand Marnier, RBC, Tim Hortons, Johnson & Johnson, and the United States Federal Government. He specializes in developing content and implement social media strategies that drive marketing goals, business growth, and community engagement. As a social media marketer, William has eight years' experience creating and executing organic and paid social media campaigns and strategies for Canadian and American brands. As a content marketer, he writes content and prepares editorial calendars for websites, blogs, social media, and newsletters across various industries such as lifestyle, tourism, wellness, and nonprofit.

Kendra Nicholson is a multifaceted marketer with expertise in attracting and growing fan loyalty and brand consideration in the highly regulated industries through content-driven thought leadership. She has created organic and paid social media strategic solutions for small- to medium-sized businesses, agencies, and nonprofits. At Steam Whistle Brewing, she grew the social network audience while expanding digital footprint to cover emerging platforms like Spotify and influencer marketing. Her experience also includes leading content strategy for Meta Cannabis Supply Co., New Leaf Cannabis, and NAC Medical as well as developing social marketing initiatives for Deerhurst Resort, Horseshoe Resort, Pantages Hotel, Cosmopolitan Hotel, Shizen Spa, Skyline Real Estate, and Skyline Vacation Club.