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Work with Ad DesignersAlthough it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.
Agile marketing offers teams the opportunity to have the same level of experimentation and find better ways to keep abreast of what customers want, on the same dime. Armed with data and analytics, agile teams are enabled to plan and respond to what the customer wants and how they experience the product or service.
Seven years after its launch, FRANK by OCBC is still charming youths till today. Their Head of Youth Segment Genevieve Gay reveals how marketers can go further to improve customer experience.