Last updated on 28 Feb 2023
It's incredibly vital to find an email marketing specialist who creates campaigns that not only reach but also convert. Here's how to find good candidates.
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Although email marketing is not as ubiquitous as social media marketing or content marketing, it is still a highly effective outbound marketing strategy. Through time, it has proven a high return on investment for those who send out marketing emails.
Let’s take a look at recent stats that back this up:
Email marketing can generate a lot of leads as well, since there are about 4.3 billion email users in 2022, and it is estimated to reach 4.5 billion by 2025. That’s 400 million more users than social media!
Therefore, it is incredibly vital to find an email marketing specialist who creates campaigns that not only reach but also convert. Let’s go through how to find good email marketing specialists, and what skills and qualities to look for in candidates.
Email marketers are specialized given the nature of direct-to-consumer communication of their work – they possess a unique set of skills that enable them to create personalized and targeted messages to specific groups of people.
Here are the main marketing skills you should look for when assessing email marketing candidates:
Although great technical skills are highly essential for the role, they may be insufficient if a candidate’s soft skills are lacking. Here are a few of the soft skills email marketing specialists should possess in order to be successful and efficient in the role:
Lastly, email marketing specialists should have a deep understanding of email marketing laws and regulations and ensure that campaigns are compliant.
Email marketing specialists need to have the ability to use the latest technology and best practices to develop and deliver successful email marketing campaigns.
In order to effectively manage email campaigns, they must be highly familiar with any of the following email marketing platforms:
Email marketing specialists must have experience with a few of these platforms and know how to differentiate them. More importantly, they should be able to discern which platform would work best for your nature of business.
So where exactly can we find these highly qualified email marketers with years of experience? Here are a few ideas:
If you happen to come across tenured email marketing specialists with extensive experience in other roles too, they may be especially viable for you.
Not all marketing roles may have the ideal background and qualifications for email marketing, but we’ve listed down the ones that should be fairly similar:
When you interview email marketing specialists, they must be able to demonstrate extensive knowledge and depth in the following areas:
You may shape your interview questions around the topics listed above to test their skill and understanding. For more information, you may also view our email marketing interview questions.
First and foremost, it’s imperative to put their skills to the test. Below is a sample assessment test you can use as a guide when screening your candidates:
To complement their assessment test, you may review candidates’ portfolios and ask for references to ensure they have the necessary skills and experience.
Lastly, clearly communicate your needs and goals for your email marketing campaign to make sure the full-time specialist you hire is the right fit for your business. To learn more, refer to our email marketer job description template.
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