Wee Leng Tay has specialized in developing go-to-market strategies and partnerships for businesses in Southeast Asia. Wee Leng worked with Uberall to drive its Asian expansion for integrated location marketing and data management services, and managed relationships with resellers and channel partners. Prior to that, she worked at Apple to establish initiatives at E2 Connect conference, the first accessibility-themed conference organized by the Infocomm Development Authority of Singapore.

Kristin Knox is a market researcher with 12 years of experience in strategic, high-level market research tasks for both vendor and client-side research teams. She has strong expertise in developing questionnaires and qual discussion guides, data analyses, actionable key findings, client-appropriate deliverables, and business-to-business sales materials. As a director of international market research at Paramount Pictures, she has provided market-contextual analysis for theatrical films in top international territories. Kristin has also worked for various global clients across the entertainment industry, including Warner Bros., Sony Pictures, Summit Entertainment, and Lions Gate Entertainment.

Judy Hsu is a UX researcher with expertise in design research, segmentation, brand strategy, new product development, participatory design, and commercialization. She has worked on client projects ranging from startups to multinational CPG firms, focusing on integrating design thinking culture and practices at an organizational level, such as custom-designed employee training programs and innovation labs. At the Nielsen Company, she has provided consumer insights and analytics for Kraft Foods, servicing all product categories for the retail, brand, and new product innovation teams. She was previously a Design Lead at IDEO, where she lead its 'Design for Food' Studio. She has a Masters in Food Studies and Food Policy at New York University.

Victoria Shi is a brand and innovation strategist with strong experience in solving complex brand challenges for clients across diverse industries such as travel, automotive, consumer electronics, cybersecurity, financial services, insurance, and healthcare. At Lippincott, she has established the cruise guest experience for Carnival Corporation’s Ocean Medallion wearable and IoT technology through app and website copywriting, brand activations and marketing strategy — landing Carnival on Fast Company’s list of most innovative companies. Victoria has been consulting for a global travel company to define the target audience, brand positioning, and service and experience implications for its luxury travel brand acquisition.

Ana Isabel Prieto Lestegas is a market researcher with eight years of experience in the healthcare sector, specializing in conducting applied research into consumer needs, brand positioning, and communication. She has a strong background in both national and international research for several major clients in the FMCG branch, including Unilever, Coca-Cola, SCA, Akzo Nobel, and Philips Lighting. Ana is highly skilled in research methodologies such as qualitative research including in-depth interviews, focus groups, ethnographical studies, communities and diary, as well as quantitative research including desk research, and data analysis based on secondary data or online data.