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Ana Lestegas

Market Research Specialist

Ana Lestegas

Handled Unilever, Coca-Cola, and Phillips accounts.

Ana Isabel Prieto Lestegas is a market researcher with eight years of experience in the healthcare sector, specializing in conducting applied research into consumer needs, brand positioning, and communication. She has a strong background in both national and international research for several major clients in the FMCG branch, including Unilever, Coca-Cola, SCA, Akzo Nobel, and Phillips Lighting. Ana is highly skilled in research methodologies such as qualitative research including in-depth interviews, focus groups, ethnographical studies, communities and diary, as well as quantitative research including desk research, and data analysis based on secondary data or online data.

Quantitative Analysis
Market Research
Qualitative Research
Survey Design
Customer Insights
Data Analysis
Customer Segmentation
Market Intelligence
Consumer Behavior
Advertising Research
Brand Equity
International Research
Consumer Psychology
Online Research
Market Analysis
FMCG
Healthcare Research
Ethnography
Online Moderation
Ana Lestegas

Ana Lestegas

Handled Unilever, Coca-Cola, and Phillips accounts.

Market Research Specialist

Ana is Available for Projects

Work with Ana

Employment Highlights

Market Researcher

Independent

June 2007 - Present (15 years 2 months)

Market Analyst & Researcher

St. Antonius Hospital

August 2008 - Present (14 years)

Researcher

Inspection of Health (IGZ)

January 2006 - December 2007 (2 years)

Senior Psychodiagnostic Researcher & Consultant

Synovate Censydiam

January 2003 - December 2006 (4 years)

Education Highlights

Psychodiagnostic Research Training, Psychodiagnostic

Censydiam Institute

January 2003 - December 2003 (1 year)

Master of Science, Social en Methodological Psychology

University of Amsterdam

January 1998 - December 2003 (6 years)

Bachelor of Science, Marketing Research

Erasmus University Rotterdam

January 1999 - December 2001 (3 years)

Portfolio

Converge

Converge

Synovate Censydiam

www.moaweb.nl

Market Research Association

St. Antonius Ziekenhuis

St. Antonius Ziekenhuis

Cialis

NuvaRing

Converge

Converge

Synovate Censydiam

www.moaweb.nl

Market Research Association

St. Antonius Ziekenhuis

St. Antonius Ziekenhuis

Cialis

NuvaRing

Resume

Market Researcher

Independent

June 2007 - Present (15 years 2 months)

  • Conducted qualitative research with specialization in consumer psychology and understanding of human behavior. 
  • Identified new opportunities and increased the return on investments and efforts by understanding customers and their needs.

Market Analyst & Researcher

St. Antonius Hospital

August 2008 - Present (14 years)

St. Antonius Hospital is a non-academic training hospital in the Netherlands, with clinical spearheads: heart and vascular, lungs, and cancer.

  • Managed all market research activities.
  • Conducted qualitative and ethnographic research with patients and caretakers.
  • Handled co-creation sessions in which patients, caretakers, doctors and nurses together try to come to solutions in order to better healthcare issues.

Researcher

Inspection of Health (IGZ)

January 2006 - December 2007 (2 years)

IGZ is a governmental institution that supervises public health in the Netherlands.

  • Implemented ZiROP (Hospital Disaster Relief Plan), an emergency plan that describes the measures taken by the hospital in the event of a large influx of victims.
  • Conducted research and market analysis.

Senior Psychodiagnostic Researcher & Consultant

Synovate Censydiam

January 2003 - December 2006 (4 years)

Synovate Censydiam was a global market research company with more than 100 offices in 62 countries, and was acquired by Ipsos in 2011.

  • Conducted international and national qualitative diagnostic research.
  • Managed account and sales.

Researcher

Converge

January 2002 - December 2003 (2 years)

Converge, a subsidiary of  Arrow Electronics, is an independent distributor and a global supply chain partner for technology-driven organizations. 

  • Conducted scientific research ‘Quarterlife Crisis’ in the assignment of the University of Amsterdam.
  • Gathered information and generated knowledge using both theoretical and experimental means. 

Education

Psychodiagnostic Research Training, Psychodiagnostic

Censydiam Institute

January 2003 - December 2003 (1 year)

Master of Science, Social en Methodological Psychology

University of Amsterdam

January 1998 - December 2003 (6 years)

Bachelor of Science, Marketing Research

Erasmus University Rotterdam

January 1999 - December 2001 (3 years)