Ana Lestegas
Market Research Specialist

Ana Lestegas

Handled Unilever, Coca-Cola, and Philips accounts.
Work with Ana Work with a Market Research Specialist

About

Ana Isabel Prieto Lestegas is a market researcher with eight years of experience in the healthcare sector, specializing in conducting applied research into consumer needs, brand positioning, and communication. She has a strong background in both national and international research for several major clients in the FMCG branch, including Unilever, Coca-Cola, SCA, Akzo Nobel, and Philips Lighting. Ana is highly skilled in research methodologies such as qualitative research including in-depth interviews, focus groups, ethnographical studies, communities and diary, as well as quantitative research including desk research, and data analysis based on secondary data or online data.

Employment

5 roles
Aug 2008 - Present 17 years 9 months
Market Analyst & Researcher
St. Antonius Hospital

St. Antonius Hospital is a non-academic training hospital in the Netherlands, with clinical spearheads: heart and vascular, lungs, and cancer.

  • Managed all market research activities.
  • Conducted qualitative and ethnographic research with patients and caretakers.
  • Handled co-creation sessions in which patients, caretakers, doctors and nurses together try to come to solutions in order to better healthcare issues.
Jun 2007 - Present 18 years 11 months
Market Researcher
Independent
  • Conducted qualitative research with specialization in consumer psychology and understanding of human behavior. 
  • Identified new opportunities and increased the return on investments and efforts by understanding customers and their needs.
Jan 2006 - Dec 2007 1 year 11 months
Researcher
Inspection of Health (IGZ)

IGZ is a governmental institution that supervises public health in the Netherlands.

  • Implemented ZiROP (Hospital Disaster Relief Plan), an emergency plan that describes the measures taken by the hospital in the event of a large influx of victims.
  • Conducted research and market analysis.
Jan 2003 - Dec 2006 3 years 11 months
Senior Psychodiagnostic Researcher & Consultant
Synovate Censydiam

Synovate Censydiam was a global market research company with more than 100 offices in 62 countries, and was acquired by Ipsos in 2011.

  • Conducted international and national qualitative diagnostic research.
  • Managed account and sales.
Jan 2002 - Dec 2003 1 year 11 months
Researcher
Converge

Converge, a subsidiary of  Arrow Electronics, is an independent distributor and a global supply chain partner for technology-driven organizations. 

  • Conducted scientific research ‘Quarterlife Crisis’ in the assignment of the University of Amsterdam.
  • Gathered information and generated knowledge using both theoretical and experimental means. 

Education

Jan 2003 - Dec 2003 11 months
Psychodiagnostic Research Training, Psychodiagnostic
Censydiam Institute
Jan 1998 - Dec 2003 5 years 11 months
Master of Science, Social en Methodological Psychology
University of Amsterdam
Jan 1999 - Dec 2001 2 years 11 months
Bachelor of Science, Marketing Research
Erasmus University Rotterdam

Portfolio

6 items