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Victoria Shi

Brand Strategist

Victoria Shi

Brand & innovation strategist, copywriter & researcher.

Victoria Shi is a brand and innovation strategist with strong experience in solving complex brand challenges for clients across diverse industries such as travel, automotive, consumer electronics, cybersecurity, financial services, insurance, and healthcare. At Lippincott, she has established the cruise guest experience for Carnival Corporation’s Ocean Medallion wearable and IoT technology through app and website copywriting, brand activations and marketing strategy — landing Carnival on Fast Company’s list of most innovative companies. Victoria has been consulting for a global travel company to define the target audience, brand positioning, and service and experience implications for its luxury travel brand acquisition.

Design
Data Graphics
Digital Design And Publishing
Graphic Design
Illustrator
Infographics
Interactive Infographics
Presentation Design
Web Designer
Adobe Creative Suite
Adobe InDesign
Adobe Photoshop
Quantitative Analysis
Branding
Qualitative Research
Web Copywriting
Brand Strategist
Innovation
Email Design
Graphic Design
Advert Image Design
Victoria Shi

Victoria Shi

Brand & innovation strategist, copywriter & researcher.

Brand Strategist

Victoria is Available for Projects

Work with Victoria

Employment Highlights

Senior Strategist

Wongdoody

June 2019 - Present (6 years 2 months)

Brand Strategist

Independent

January 2019 - June 2019 (6 months)

Brand & Innovation Senior Consultant

Lippincott

September 2015 - May 2018 (2 years 9 months)

Education Highlights

Bachelor of Science, Marketing and International Business

University of Maryland

September 2011 - May 2015 (3 years 9 months)

Portfolio

Sylvain Labs | Innovation & Brand Design

Sylvain Labs - Innovation & Brand Design

Lippincott

Lippincott - Brand & Innovation Consultancy

Lippincott

Customer of the Future

Lippincott

Cruising Into the Future With the Ocean Medallion

find me here

Find Me Here - Personal Travel Blog

Sylvain Labs | Innovation & Brand Design

Sylvain Labs - Innovation & Brand Design

Lippincott

Lippincott - Brand & Innovation Consultancy

Lippincott

Customer of the Future

Lippincott

Cruising Into the Future With the Ocean Medallion

find me here

Find Me Here - Personal Travel Blog