Victoria Shi
Brand Strategist

Victoria Shi

Brand & innovation strategist, copywriter & researcher.
Work with Victoria Work with a Brand Strategist

About

Victoria Shi is a brand and innovation strategist with strong experience in solving complex brand challenges for clients across diverse industries such as travel, automotive, consumer electronics, cybersecurity, financial services, insurance, and healthcare. At Lippincott, she has established the cruise guest experience for Carnival Corporation’s Ocean Medallion wearable and IoT technology through app and website copywriting, brand activations and marketing strategy — landing Carnival on Fast Company’s list of most innovative companies. Victoria has been consulting for a global travel company to define the target audience, brand positioning, and service and experience implications for its luxury travel brand acquisition.

Employment

3 roles
Jun 2019 - Present 6 years 11 months
Senior Strategist
Wongdoody

Wongdoody is a Washington-based marketing and advertising company specializing in customer experience, transformational thinking, digital branding, immersive content development, product design, brand recognition and roadmapping for digital transformation.

  • Gathered data to develop well-informed and effective strategic plans.
  • Encouraged junior team members to learn and grow within their role.
  • Produced inventive ideas with other members of the creative team.
  • Written clear briefs that inspire team members to create exceptional work.
  • Analyzed company's objectives to uncover opportunities to stimulate growth.
Jan 2019 - Jun 2019 5 months
Brand Strategist
Independent

Sylvain Labs is an innovation and brand design consultancy specializing in strategic planning, product development, management and innovation consulting and brand strategy.

  • Consulted for a global travel company to define the target audience, brand positioning, and service and experience implications for its luxury travel brand acquisition.
  • Compiled a rigorous brand experience audit of 24 travel companies across luxury hotel chains, home rentals, startups, and adventure agencies.
  • Designed, executed and synthesized insights from over 50 qualitative research sessions with luxury travelers, boutique hotel owners, and luxury homeowners across international markets.
Sep 2015 - May 2018 2 years 8 months
Brand & Innovation Senior Consultant
Lippincott

Lippincott is a creative consultancy specializing in brand and innovation.

  • Solved complex brand challenges for clients across diverse industries such as travel, automotive, consumer electronics, cybersecurity, financial services, insurance, and healthcare.
  • Uncovered deep customer insights through quantitative surveys, in-depth interviews, focus groups, and ethnographies and translated learnings into nuanced persona stories.
  • Crafted naming strategy, brand voice guidelines, and messaging playbooks for organizations to communicate the customer benefit of their complex offerings in a consistent, authentic, and human voice.
  • Conducted retail audits and trends/psychology research to compile over 50 new product and experience elements to change banking behavior for a Fortune 500 financial services brand.
  • Created a database of over 150 global frontier businesses across emerging technologies and digital service models to provide insight into future offerings and business model innovation.
  • Delivered compelling presentations and managed workshops for executive audiences, including CEOs and CMOs of Fortune 500 companies.
  • Developed project timelines and led status calls while managing teams of 5-7 across levels and disciplines.
  • Briefed design teams to bring to life creative visualizations of strategy across mediums.

Education

Sep 2011 - May 2015 3 years 8 months
Bachelor of Science, Marketing and International Business
University of Maryland

Portfolio

5 items