Victoria Shi

Wongdoody is a Washington-based marketing and advertising company specializing in customer experience, transformational thinking, digital branding, immersive content development, product design, brand recognition and roadmapping for digital transformation.

• Gathered data to develop well-informed and effective strategic plans.
• Encouraged junior team members to learn and grow within their role.
• Produced inventive ideas with other members of the creative team.
• Written clear briefs that inspire team members to create exceptional work.
• Analyzed company's objectives to uncover opportunities to stimulate growth.

Sylvain Labs is an innovation and brand design consultancy specializing in strategic planning, product development, management and innovation consulting and brand strategy.

• Consulted for a global travel company to define the target audience, brand positioning, and service and experience implications for its luxury travel brand acquisition.
• Compiled a rigorous brand experience audit of 24 travel companies across luxury hotel chains, home rentals, startups, and adventure agencies.
• Designed, executed and synthesized insights from over 50 qualitative research sessions with luxury travelers, boutique hotel owners, and luxury homeowners across international markets.

Lippincott is a creative consultancy specializing in brand and innovation.

• Solved complex brand challenges for clients across diverse industries such as travel, automotive, consumer electronics, cybersecurity, financial services, insurance, and healthcare.
• Uncovered deep customer insights through quantitative surveys, in-depth interviews, focus groups, and ethnographies and translated learnings into nuanced persona stories.
• Crafted naming strategy, brand voice guidelines, and messaging playbooks for organizations to communicate the customer benefit of their complex offerings in a consistent, authentic, and human voice.
• Conducted retail audits and trends/psychology research to compile over 50 new product and experience elements to change banking behavior for a Fortune 500 financial services brand.
• Created a database of over 150 global frontier businesses across emerging technologies and digital service models to provide insight into future offerings and business model innovation.
• Delivered compelling presentations and managed workshops for executive audiences, including CEOs and CMOs of Fortune 500 companies.
• Developed project timelines and led status calls while managing teams of 5-7 across levels and disciplines.
• Briefed design teams to bring to life creative visualizations of strategy across mediums.

3.91 GPA. Achievements — Undergraduate Commencement Speaker, Top Senior in International Business. Study abroad — U.A.E. (2012), France & Germany (2012), Australia (2013), Austria (2014).