Lucinda Starr
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How Being FRANK Won Millennials Over
FRANK by OCBC was launched back in 2011. This first-of-its-kind banking programme was the answer to targeting youths and young working adults.
How to Use the Right Customer Data for Personalized Marketing
Looking for personalized marketing examples? Take a look at how brands are using the right customer data for personalization across online channels.
How to Optimize Your Content for Google Featured Snippets
Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.