<ul><li>Created articles on a wide variety of subject matter, specializing in areas such as interior design, health and wellness, fashion, social media and digital marketing, women’s lifestyle, and recruitment.</li><li>Wrote in formats such as web copy, landing page copy, blogs and articles, e-books, and social media copy.</li><li>Developed and researched ideas.</li><li>Provided paid social media management, including complex ads, to find new leads, secure conversions, promoting content, and cultivating communities.</li><li>Developed keyword research and SEO best practice adherence.</li><li>Liaised with clients, negotiating and formulating costs and scope.</li><li>Educated clients on content marketing and social media marketing best practices.</li><li>Edited, fact-checked, and proofread articles.</li><li>Adhering to deadlines.</li><li>Conducted interviews.</li><li>Sourced images and video content where necessary.</li><li>Wrote an article for Junkee, which generated over 40,000 UV’s in the first three days and now has had over 388 shares on Facebook and 688 shares on Pinterest.</li><li>Created an article on Thought Catalog, which generated over 19,000 shares.</li></ul>

Writer

<p>Liquid Ideas is an independent PR and social media agency specializing in drinks, hospitality, and consumer products with a focus on big ideas and insight-led campaigns.</p><ul><li>Managed social media department, including implementation of new tools, systems, and processes.</li><li>Led large key client accounts where the main scope was social media, including Pears Australia.</li><li>Created key best practice documents and rolled this out across the agency with training.</li><li>Started social media inductions and social media training for PR staff.</li><li>Managed searching for and sharing social platform changes, updates, and news.</li><li>Created large and complex social media strategies for clients.</li><li>Created social media content and blog content, including ideation from start to finish.</li><li>Produced original image assets such as photos, videos, and stop motions, from ideation, styling, to post-production.</li><li>Managed junior staff, creating content and conducting community management.</li><li>Worked at events, conducting and orchestrating live, on-the-ground social media coverage.</li><li>Won new business with significant scope.</li><li>Implemented new tools and systems within the agency.</li><li>Created new offerings within the agency.</li><li>Successfully created the Pears Australia Instagram from scratch.</li></ul>

Social & Content Manager

<p>Brandalism is a Sydney-based boutique content marketing and social media marketing agency that focuses on the power of storytelling.</p><ul><li>Acted as the key client lead and project management, where the leading component of work was social media.</li><li>Attended regular face-to-face meetings as well as presentations to clients.</li><li>Provided weekly and monthly reporting as well as continued analysis of reporting tools and systems.</li><li>Managed and executed EDM strategies and overseeing implementation.</li><li>Assisted with social media content audits.</li><li>Managed social media content production across a wide range of clients, including the FMCG, fashion, retail, education, and architecture and building spaces.</li><li>Managed, directed, and styled photoshoots, producing GIFS, taking photos for social and editing, creating storyboards, and styling and directing for-social video content.</li><li>Created social media content.</li><li>Developed social media strategies, including tone of voice, visual aesthetic guides, and best practice documents.</li><li>Managed paid social media across these clients with a wide range of different objectives, predominantly across Facebook and Instagram, but also across LinkedIn.</li><li>Conducted community management across these clients, dealing with complex questions and complaints where necessary, and creating social media escalation documents for difficult queries.</li><li>Developed influencer management, including vetting of suitable candidates and assisting with the creation of contracts and negotiation of deals.</li><li>Developed and maintained good working relationships with relevant internal and external staff, including clients, other agencies, and other stakeholders.</li><li>Attended and covered live events on social using Instagram Stories, Snapchat, and Facebook Live.</li><li>Briefed and managed writers, graphic designers, and videographers for content production.</li><li>Provided ideation and social media strategy for campaign-based work for existing clients.</li><li>Pitched for new clients, including initial meetings, dissecting client needs, and developing proposals.</li><li>Created complex competitions for social and experiential events.</li><li>Wrote short-form and long-form copy for a variety of different clients in a range of styles and voices.</li><li>Spoke at two different sessions at the “Naturally Good” expo in 2017. Discussed social media for small businesses and Instagram marketing, each time to over 100 people.</li><li>Created and implemented an internship program in the agency.</li><li>Negotiated and finalized significant partnership deals for clients with brand ambassadors such as Jules Sebastien.</li><li>Consistently met social media growth and engagement targets for clients.</li><li>Successfully introduced and implemented</li><li>Managed influencer marketing into the agency for the first time and worked with lawyers to develop contracts for use with influencers.</li><li>Created and implemented successful EDM Strategies.</li><li>Built and implemented successful social media strategies and paid social media campaigns.</li></ul>

Senior Social Media Manager

Created web content for a company specialized in providing healthy and delicious foods for babies, toddlers, and kids.

The Inquisitive Personalities of Toddlers

Megan Andrew

Discussed causes and solutions for common Facebook marketing problems, including high Facebook ad costs and low engagement.

How to Solve 4 Common Facebook Marketing Problems

Featured an owner of a swimwear label and how it is to launch an international swimwear on her own.

Life Lessons From Catherine Heenan, Owner of Cantik Swimwear

Created a Q&A article with a camel farmer on what happens when she tries to challenge and change an age-old industry.

The Humps of a Career in Camel Farming

Wrote about four Instagram grid layout planning tools that help create a visually attractive and cohesive profile grid.

How to Style Your Instagram Grid Layout: 4 Planning Tools

Published an article on Junkee.com featuring The Last Resort, a relationship drama series on Channel Nine.

Introducing ‘The Last Resort’: Channel Nine’s Latest Deeply Upsetting Relationship Drama

Created an article on Thought Catalog about true love.

This Is What It Means to Truly Love Someone

English (British)

Megan Andrew is a writer and digital marketer with over five years' experience in the fields of social media marketing, content creation, digital marketing, social strategy, copywriting, influencer marketing, and paid social. She has written for various online publications such as Junkee.com.au, Thought Catalog, Elephant Journal, Social Media Examiner, and The Footnotes as well as created content and worked as a social media consultant for clients in a vast range of industries. At OMD Australia, she has handled McDonald's, VISA, Johnson & Johnson, and TAB accounts.

Megan Andrew

Employment Highlights

Education Highlights

Portfolio

The Inquisitive Personalities of Toddlers

How to Solve 4 Common Facebook Marketing Problems

Life Lessons From Catherine Heenan, Owner of Cantik Swimwear

The Humps of a Career in Camel Farming

How to Style Your Instagram Grid Layout: 4 Planning Tools

Introducing ‘The Last Resort’: Channel Nine’s Latest Deeply Upsetting Relationship Drama

The Inquisitive Personalities of Toddlers

How to Solve 4 Common Facebook Marketing Problems

Life Lessons From Catherine Heenan, Owner of Cantik Swimwear

The Humps of a Career in Camel Farming

How to Style Your Instagram Grid Layout: 4 Planning Tools

Introducing ‘The Last Resort’: Channel Nine’s Latest Deeply Upsetting Relationship Drama