Megan Andrew

• Created articles on a wide variety of subject matter, specializing in areas such as interior design, health and wellness, fashion, social media and digital marketing, women’s lifestyle, and recruitment.
• Wrote in formats such as web copy, landing page copy, blogs and articles, e-books, and social media copy.
• Developed and researched ideas.
• Provided paid social media management, including complex ads, to find new leads, secure conversions, promoting content, and cultivating communities.
• Developed keyword research and SEO best practice adherence.
• Liaised with clients, negotiating and formulating costs and scope.
• Educated clients on content marketing and social media marketing best practices.
• Edited, fact-checked, and proofread articles.
• Adhering to deadlines.
• Conducted interviews.
• Sourced images and video content where necessary.
• Wrote an article for Junkee, which generated over 40,000 UV’s in the first three days and now has had over 388 shares on Facebook and 688 shares on Pinterest.
• Created an article on Thought Catalog, which generated over 19,000 shares.

Liquid Ideas is an independent PR and social media agency specializing in drinks, hospitality, and consumer products with a focus on big ideas and insight-led campaigns.

• Managed social media department, including implementation of new tools, systems, and processes.
• Led large key client accounts where the main scope was social media, including Pears Australia.
• Created key best practice documents and rolled this out across the agency with training.
• Started social media inductions and social media training for PR staff.
• Managed searching for and sharing social platform changes, updates, and news.
• Created large and complex social media strategies for clients.
• Created social media content and blog content, including ideation from start to finish.
• Produced original image assets such as photos, videos, and stop motions, from ideation, styling, to post-production.
• Managed junior staff, creating content and conducting community management.
• Worked at events, conducting and orchestrating live, on-the-ground social media coverage.
• Won new business with significant scope.
• Implemented new tools and systems within the agency.
• Created new offerings within the agency.
• Successfully created the Pears Australia Instagram from scratch.

Brandalism is a Sydney-based boutique content marketing and social media marketing agency that focuses on the power of storytelling.

• Acted as the key client lead and project management, where the leading component of work was social media.
• Attended regular face-to-face meetings as well as presentations to clients.
• Provided weekly and monthly reporting as well as continued analysis of reporting tools and systems.
• Managed and executed EDM strategies and overseeing implementation.
• Assisted with social media content audits.
• Managed social media content production across a wide range of clients, including the FMCG, fashion, retail, education, and architecture and building spaces.
• Managed, directed, and styled photoshoots, producing GIFS, taking photos for social and editing, creating storyboards, and styling and directing for-social video content.
• Created social media content.
• Developed social media strategies, including tone of voice, visual aesthetic guides, and best practice documents.
• Managed paid social media across these clients with a wide range of different objectives, predominantly across Facebook and Instagram, but also across LinkedIn.
• Conducted community management across these clients, dealing with complex questions and complaints where necessary, and creating social media escalation documents for difficult queries.
• Developed influencer management, including vetting of suitable candidates and assisting with the creation of contracts and negotiation of deals.
• Developed and maintained good working relationships with relevant internal and external staff, including clients, other agencies, and other stakeholders.
• Attended and covered live events on social using Instagram Stories, Snapchat, and Facebook Live.
• Briefed and managed writers, graphic designers, and videographers for content production.
• Provided ideation and social media strategy for campaign-based work for existing clients.
• Pitched for new clients, including initial meetings, dissecting client needs, and developing proposals.
• Created complex competitions for social and experiential events.
• Wrote short-form and long-form copy for a variety of different clients in a range of styles and voices.
• Spoke at two different sessions at the “Naturally Good” expo in 2017. Discussed social media for small businesses and Instagram marketing, each time to over 100 people.
• Created and implemented an internship program in the agency.
• Negotiated and finalized significant partnership deals for clients with brand ambassadors such as Jules Sebastien.
• Consistently met social media growth and engagement targets for clients.
• Successfully introduced and implemented
• Managed influencer marketing into the agency for the first time and worked with lawyers to develop contracts for use with influencers.
• Created and implemented successful EDM Strategies.
• Built and implemented successful social media strategies and paid social media campaigns.