Rebecca Haddad is a content specialist with over 12 years' experience across print and digital, having worked with many local and global brands across a variety of verticals, including education, retail, F&B, healthcare, and tourism. She has provided content services such as strategy work, PR support, editorial, and social media training, as well as copywriting and editing. Her past clients include Bauer Media, Virgin Australia, Macquarie University, Dubai Tourism, Atout France, Childsmart, MasterCard, EyeConcepts, CoverMore, and The Student Hotel. Rebecca is also skilled in Adobe InDesign, Photoshop, WordPress, MailChimp, Google Analytics, HTML, and SPSS Statistics.

Sarah Spence is a content strategist and SEO copywriter with 16 years' experience across a variety of disciplines and industries, including financial services, technology, hospitality, travel, telecommunications, and food/dining/wine. Her past clients include Octet, LendLease, Datto, Oporto, Red Rooster, Futrli, Qudos Bank, British Airways, Hilton International, Royal Bank of Scotland, The Custom Golf Shop, and New Business Methodology. At Citibank Australia, she developed and delivered the loyalty marketing strategy for various campaigns, including Citibank Dining Program Food Truck, Katy Perry pre-sale customer benefit, CitiVIP area at Night Noodle Markets, and postcode tailored communications.

Katrina Strathearn is a seasoned content writer and strategist with an international perspective gained from working in Australia, the UK, and the US for B2B, B2C, and not-for-profit organizations. With 15 years of experience in marketing and public relations, she has worked across several industries, such as publishing, tertiary education, HR technology, management consulting, retail, tourism, and arts. She has revitalized The Oxford Group’s content marketing strategy, executed the launch strategy for one of the Amazon best-selling books, transformed the University of Surrey’s 2015 Annual Review from a traditional printed publication into a multi-channel campaign, and published the University of Surrey’s 50th-anniversary publication Book of Wonder. Her past clients also include Hotel Housekeeping, Est.1897 Luxury Pre-owned Watches, and National Drones.

Niki Michalek has experience across various aspects of digital marketing, including content marketing, content strategy, content creation, copywriting, e-commerce, branding, web management, SEO, social media, email marketing, paid advertising, public relations, analytics, and CMS. At Crown Resorts, she managed and executed content on digital web channels, including Crown Perth, Crown Melbourne, and other Crown-owned brands, as well as the Crown App, VIP App, and the Crown Resorts YouTube Channel. She is also proficient in tools like Google Analytics, Klaviyo, Google Ads, Shopify, and Facebook Business Manager.

Lauren Leahy has over 13 years of experience as a medical communications and partnerships specialist with an extensive background in medical writing, communications, and project management. She has worked in both agency and industry (pharmaceuticals) environments. Her skill set combines science, communications, and marketing principles to help clients overcome a wide variety of challenges. At Amgen, she managed and developed medical communications and education strategy, projects and events for a market-leading biologic, including opportunity identification, speaker engagement and briefing, and budget management.