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Fatima Peribañez

Conversion Rate Optimization Expert
Former group head of SEO at Lastminute.com Group.
Fátima Peribáñez has a decade of experience managing SEO and digital projects for leading brands nationally and internationally, focused on insurance, e-commerce, travel, and online casino. As a former group head of SEO at Lastminute.com Group, she led the development and growth of SEO leader platforms for brands like Rumbo.es (Spanish market), Volagratis.com (Italy), Bravofly.fr (France), lastminute.com (UK, France, and Germany), and Jetcost.com (with presence in 40 countries). Her experience also includes managing SEO and online reputation strategies for popular domains in the Spanish market, such as Casadellibro.com, Ikea.com, eDreams.es, Europcar.es, and Galpenergia.com.

Biljana Dimovska

Conversion Rate Optimization Expert
SEO expert & Google AdWords certified professional.
With 12 years of experience, Biljana Dimovska is an SEO manager specializing in SEO analysis, including SEO tech audit, SEO competitive analysis, and keywords analysis, performing onsite setups based on the SEO audit and keywords analysis, and offsite SEO. She is highly proficient in using SEO tools like IBP, Webmaster Tools, Google Analytics, Google Keyword Tool, Google Suggest, Screaming Frog, Opensitexplorer.org, Moz Pro, and Xenu. As an online marketing expert and Google AdWords certified professional, Biljana has expertise in social media and pay per click.

Charlie Morley

Conversion Rate Optimization Expert
Skilled in SEO, PPC, content strategy, competitor analysis & link building.
Charlie Morley has over eight years of experience working within the SEO industry, helping grow businesses online. He is highly skilled in technical and content audits, content strategy and planning, keyword research, competitor analysis, backlink profile analysis, and metadata optimization. As a former SEO executive at MVF, he performed technical analysis, on-page audits, migration management, and content creation for several B2B websites to drive traffic growth. His expertise also includes developing and managing SEO and PPC campaigns.

Kristoffer Madsen

Conversion Rate Optimization Expert
Experienced in technical SEO, link building & on-page SEO.
Kristoffer Madsen has expertise in technical SEO, link building, and on-page optimization. He has worked for clients across various niches, including gambling (casino, bingo, sports), dental, construction, payday loans, and e-commerce. With several years of experience as head of SEO, he has developed and executed SEO strategies for multiple brands, such as nordgreen.com, messyweekend.com, projectnord.com, jamielooks.com, theplanetera.com, siccaro.dk, and scandinavianbiolabs.com. Kristoffer also writes about technical SEO, SEO guides, and Google.

Wouter van der Meij

Conversion Rate Optimization Expert
Expert in site migration, SEO and link building.
Wouter van der Meij has 12 years of experience as an international SEO specialist and has a background in programming. He has created and implemented SEO strategies for clients across various industries, such as financial services, travel, F&B, health insurance, e-commerce, and IT. His expertise includes site migration, link building, and web design. In 2019, he built Umbrellum, a Google SERP scraper and ranking tracker and is also proficient in PHP, MySQL, Photoshop, HTML, and CSS.
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