Charlie Morley

Go Up is an international search marketing and digital design agency based in London, UK, and Los Angeles, USA.

• Successfully managed several large, international SEO campaigns for industry-leading clients.
• Developed and implemented SEO strategy of campaigns, including all areas of organic search from offsite link building through to technical amendments and improvements for large multinational organizations.
• Managed content pruning, technical and content audits, technical analysis including server log file analysis, on-page recommendations and optimization, content strategy planning, and new business development.
• Helped to revamp multiple internal processes with the aim to improve strategy and recommendations for leading clients.
• Successfully managed the CMS migration of a multinational brand, overseeing the process from start to finish to ensure no loss in visibility or organic performance. A range of key terms increased in rankings after the migration with minimal organic traffic fluctuation across all key markets.

MVF provides a scalable source of new customers to businesses all over the world.

• Worked within the publishing SEO team with the goal of driving lead generation growth via organic traffic, working within the B2B space across several websites to help achieve this goal.
• Planned and managed content strategy.
• Conducted technical analysis, including mobile first and site speed recommendations.
• Performed on-page audits including internal linking analysis and keyword cannibalization.
• Provided migration management, both HTTP to HTTPs and Subdomain to Subfolder.

Farfetch operates a modular end-to-end technology platform purpose-built to connect the luxury fashion ecosystem worldwide.

• Focused exclusively on the offsite side of SEO, identifying trends and opportunities for outreach campaigns in order to deliver results that created positive impacts in line with SEO targets.
• Managed prospecting and outreach, offsite strategy, competitor analysis, development of linkable assets and organizations of events, and backlink profile analysis.
• Handled a larger blogger network.