Kristoffer Madsen
SEO Strategist

Kristoffer Madsen

Experienced in technical SEO, link building & on-page SEO.
Work with Kristoffer Work with a SEO Strategist

About

Kristoffer Madsen has expertise in technical SEO, link building, and on-page optimization. He has worked for clients across various niches, including gambling (casino, bingo, sports), dental, construction, payday loans, and e-commerce. With several years of experience as head of SEO, he has developed and executed SEO strategies for multiple brands, such as nordgreen.com, messyweekend.com, projectnord.com, jamielooks.com, theplanetera.com, siccaro.dk, and scandinavianbiolabs.com. Kristoffer also writes about technical SEO, SEO guides, and Google.

Employment

4 roles
Oct 2019 - Present 6 years 7 months
Head of SEO
Blazar Capital

Blazar Capital develops ideas for new businesses, with focus on innovation, disruptive business models, and consumer experience enhancement.

  • Optimized on-page SEO, technical SEO, and link building mainly driven by white hat outreach tactics and affiliate partnerships.
  • Worked with multiple brands, including nordgreen.com, messyweekend.com, projectnord.com, jamielooks.com, theplanetera.com, siccaro.dk, scandinavianbiolabs.com, wallpipe.dk, firstdrawing.com, and otay-shop.dk.
Jul 2016 - Present 9 years 10 months
Head of SEO & Marketing
Fable Media

Fable Media is an affiliate marketing agency with casino and gambling traffic in UK, Sweden, Norway, Germany, and Denmark.

  • Managed 17 employees.
  • Oversaw the P&L and KPI delivery.
  • Prepared the budget and strategy for link building and content.
  • Worked with advanced white, grey and black hat methods to rank sites, mainly through manual link building, XRocket, GSA, and outreach.
  • Ranked multiple sites and casinos on highly competitive keyword terms such as 'mobile casino', 'new casino', and 'online casino'.
Jan 2012 - Present 14 years 4 months
SEO Expert
Independent
  • Developed and implemented SEO strategies for clients.
  • Wrote about technical SEO, SEO guides, and Google. 
  • Ran several affiliate sites within the different niches, including several Danish payday loan sites, an international amazon affiliate sites about beds and mattresses, and a site about gaming and tech reviews.
Oct 2015 - Sep 2016 11 months
Head of SEO
Trustful Media

Trustful Media is media and marketing agency specialized in payday loans.

  • Managed five employees.
  • Developed and managed client presentations.
  • Performed link building and executed SEO strategies and activities.

Education

Jan 2012 - Dec 2014 2 years 11 months
Bachelor's Degree, -
Copenhagen School of Design and Technology

Portfolio

2 items