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Read our customer storiesSales and marketing are often seen to work in silos. However, as firms become more interconnected than ever, well-married sales and marketing teams are becoming a vital component of every brand. Here, we discuss how brands can bridge the gap.
In this article, we’re taking a closer look at the must-have characteristics of SaaS marketers in different capacities and how to see if your candidate is the right fit for your business.
Seven years after its launch, FRANK by OCBC is still charming youths till today. Their Head of Youth Segment Genevieve Gay reveals how marketers can go further to improve customer experience.