Mitchell Cameron

Impressive Digital is a young company with fresh ideas and innovative approaches to search engine optimization, social media marketing and all things digital.

• Researched paid search options for prospective and current clients.
• Audited search and display efforts of clients and provided insight as to how ROI can be increased.
• Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Identified opportunities to grow leads and improve the profitability of campaigns.

Dapper Vigilante is an Australian eCommerce brand that sells a range of men's bracelets and style accessories worldwide.

• Grew the brand's social following with a bootstrapped budget and a leading influencer marketing strategy from 0 to over 100,000 followers in eight months across Instagram, Facebook, and Pinterest.
• Developed strong sales revenue in the first three months, and sales in over 25 countries in the first year.

IPRG is an investment research firm that offers a range of educational seminars, as well as investment research products and services.

• Created marketing, branding and lead generation campaigns ranging from the design and execution of digital and printed sales collateral, to online lead nurturing and lead generation using content marketing, EDM, paid advertising, social media and direct marketing strategies.
• Worked and partnered with key stakeholders in the sales, product, and research teams in a marketing and sales capacity.

Found Digital is a digital marketing agency specializing in digital strategy, data and insights, SEO, SEM and social media in Australia.

• Performed as the first SEM Campaign Manager and handled 31 of the company’s most important and sensitive accounts.
• Worked on building strong, transparent ROI performance in each of the accounts, as well as set up rigorous tracking and strong relationships with each client.
• Built the internal SEM team structures including hiring, reporting, proposal writing, account automation and building team best practices and training.
• Collaborated closely with the sales and account management team to provide each client with outstanding value, as well as up-selling new digital products and increasing SEM budgets as required.

Business Assist offers digital marketing services such as developing online marketing strategy, WordPress websites that focus on conversions, SEO, Google AdWords management, social media marketing, conversion rate optimization and marketing automation.

• Oversaw and developed the digital strategy and PPC campaigns for almost all of the agency’s clients.
• Worked on 15 key accounts and optimizing each client’s online business through a range of strategies ranging from SEO, PPC, social and direct marketing.
• Developed new internal business systems to streamline our proposals, quoting and resource management.
• Pitched new ideas and concepts during client strategy and sales meetings, handled basic account management and held digital client trainings.

Retail Splash is one of the Australia's largest eBay and online retail sellers.

• Managed the digital marketing for three of its main brands.
• Was responsible for a suite of advertising channels ranging from PPC campaigns with Google, Facebook and eBay, to comparison shopping engines, SEO, EDMs and TV sponsorship.
• Created new opportunities and promotions, including extensive Christmas and New Years promotions, as well as strong social media growth.
• Grew Dungeon Crawl's small Facebook community by 5000 new people in less than 3 months.
• Improved the website and value for our customers using extensive A/B testing, analytics tracking, and best practice conversion techniques to improve sales and growth.