Lachlan Wells is an SEO and SEM specialist with experience helping many B2B and B2C businesses to improve their visibility on Google and convert more existing visitors into paying customers. His specialties include on-page optimization, local SEO, content writing, technical SEO, and link building strategies. He also has expertise in managing SEM campaigns using Google Ads, Facebook, and Amazon.

Chris Smith is an SEO strategist with over 14 years' experience across various industries and markets. His areas of expertise include technical and local SEO, content strategy, lead generation, and conversion optimization. At Mortgage Choice, he developed and implemented organic SEO strategy for its head office and numerous franchise owners throughout Australia. Chris has experience using SEO tools such as SEMrush, WordTracker, Ahrefs, Majestic, Moz, Onpage, Screaming Frog, and DeepCrawl. He also holds certifications in Google Analytics, Google AdWords, Google Ads Display, and Structured Data Certificate (technical SEO) from Yoast SEO Academy.

With over three years of experience in digital marketing, Erfan Ranjbar specializes in SEO, analytics, email marketing, content marketing, social media marketing, and online advertising. He has worked with businesses within various niches, from local SEO clients to large enterprise clients, including e-commerce, lead generation, and informative blog websites. As an SEO specialist, he has expertise in on and off-page SEO, keyword research and mapping, SEO strategy, A/B testing, technical audits, content optimization, link building, and internal linking audits. Erfan is also proficient in using tools like Screaming Frog, Ahrefs, SEMrush, DeepCrawl, Google Analytics, Search Console, Google Tag Manager, Scrape Box, and Data Studio.

Terry Taylor is a digital marketing consultant with diverse experience in SEO, PPC, research and data mining, brand management, omnichannel campaigns, lead generation, and social media advertising. As an SEO specialist for seven years, he has helped businesses of all sizes rank their websites in the SERPs, which involved link building, backlinking, international and local SEO, and analysis. His past clients include Soul Htite, FinExAsia, Dianrong, NearShore Systems LLC, and Swell Marketing, among others.

Mitchell Cameron has over eight years of solid experience as a SEM expert specializing in Google Ads and Analytics and paid social. He has partnered with eBay online retail sellers, eCommerce brands as well as leading platforms and marketing services companies to lead performance marketing, build powerful conversion funnels, manage lead generation campaigns to maximize online sales and investment. Mitchell has won the Best Use of Search – eCommerce award at SEMrush AU 2018 Winner for a comprehensive eCommerce and Google Shopping campaign and earned certifications of Google Analytics and Google AdWords.