Heli Shah is a solutions-driven data analyst with over four years of experience in leading cross-functional data in development, documentation, and delivery of process innovations driving the attainment of business goals. Her areas of expertise include statistical analysis, machine learning, data analytics, data visualization, data science research, data reporting, data mining and cleaning, and preparation. At The Madison Square Garden Company, she was responsible for the development and delivery of ad-hoc and scheduled reports and data sourced from the Oracle Fusion Human Capital Management system. Heli also worked as a data analyst at The New School in New York, where she created highly segmented reports and data extracts for development, alumni relations, and other departments throughout the university.

Brad Baker is a senior business analyst with e-commerce and payments experience. He works for Georgia Pacific in supporting existing systems, Power BI reports, and creating visualization. At Coca-Cola, he supported agile development teams on digital marketing projects including AEM (Web CMS) component enhancements and new capabilities, brand site migrations, and platform upgrades by eliciting and documenting requirements, and analyzing functionality and user flows. He also served as a UX business analyst for Cox Communications where he was responsible for leading analytical project activities for VP-backed technology products. His technical skills include Magento, JIRA, Confluence, SharePoint, VBA, PPT, HTML, CSS, JavaScript, APIs, Tableau, OBIEE, SQL, SPSS, Azure DevOps, Balsamiq, Axure, and Figma, among others.

David Scatterday is a growth and marketing executive with specializations in content, product, acquisition, and social marketing. His decade of experience at the intersection of business strategy, go-to-market planning, and public policy has assisted international firms successfully commercialize their products in the New York market. He has worked as a senior product marketing manager at Sizmek (acquired by Amazon), owning product marketing, leading product strategy, and supporting product management.

Sagar Goli is a data and analytics expert with experience in implementing data warehousing and business intelligence solutions specializing in Microsoft Business Intelligence practice. His fields of expertise include data and analytics, data warehousing, business intelligence, data integration, data governance, master data management, visualizations, and operational reporting. He has worked for big companies such as Avanade, Pfizer, Marlabs, Eli Lilly, and Progressive Insurance.

Erich Starrett is a business intelligence analyst with 20 years of progressive leadership experience blending sales, sales effectiveness, operations, and marketing expertise to help employers and clients grow profitably. He has has worked with fast-growing startups to large enterprises across various industries where he has developed and executed innovative and creative business development initiatives that focus on adding value to the customer experience. His career encompasses multiple M&A integrations including CenturyLink's acquisition of Global Crossing, Level 3 Communications, and TW Telecom. Currently, he works as an interim director of Business Intelligence and Analytics (BIA) for F100 high-tech company.