Ian Ong is a digital marketer with experience providing services in e-commerce SEO, B2B lead generation, SEM, Facebook Ads, conversion rate optimization, advanced analytics, growth strategy, and marketing automation. Specializing in performance marketing, he is proficient in using web analytics tools to track performance and increase ROI of performance marketing campaigns. He also has executed and optimized digital campaigns across search, display, social, video, and mobile for clients from various verticals, including FMCG, education, automotive, technology, energy, and travel. At MediaCom, Ian strategized, implemented, and managed campaigns for brands like Anlene, Anmum, Coca-Cola, Volkswagen, Audi, Dell, Shell, Madame Tussauds, and Dulux.

Cheok Wong is a digital marketing practitioner with over a decade of expertise in performance marketing strategies and tactics, web development, web analytics, enterprise-level SEO, paid search, and competitive analysis. He has worked with established global firms, institutes, small-medium businesses, and startups such as Global Sources, Accenture, SAP, and Singapore Management University. His experience also includes collaborating with different stakeholders across Singapore, Malaysia, Hong Kong, South Korea, China, Australia, India, and the UK to implement scalable and cost-efficient solutions.

Lydia Yang is an independent digital marketing consultant and practitioner with extensive digital marketing experience working for top international travel brands. Some of her previous clients include leading hotel chain group Marriott International, where she provides expertise on online customer purchase journeys, SEO, content and social media marketing. On the side, she manages her own adventure travel site Lydiascapes.com and contributes to international travel and blogger conferences all around Asia and Europe.

Sotirios Seridis is a digital marketing professional with ten years of experience across all digital specialties, including performance marketing, PPC, SEO, media planning, data analytics, UI/UX consultation, and e-commerce. He has worked for global leading media agencies like HAVAS, MediaCom, PHD, WPP, and Omnicom and numerous startups in major regional hubs such as London, Dubai, and Singapore. He also has built two digital performance departments from the ground-up and managed countless digital campaigns for a diverse portfolio of local and multinational companies like Unilever, Volkswagen, Google, and Etihad Airways. At General Assembly Singapore, he works as a digital marketing instructor across an array of topics, including Google AdWords, Facebook and Instagram advertising, SEO training for startups, e-commerce best practices, and digital analytics.

Ramel Acedo has over ten years of experience in the field of digital marketing with a focus on pay-per-click advertising, search engine optimization, Google Analytics reporting and SEM campaign proposals. As a former media buy specialist at a digital marketing company in Singapore, he has managed and optimized Google AdWords and Facebook ads for various clients. Ramel is also knowledgeable in technical SEO, local SEO and Google My Business optimization.