Ramel Acedo
Media Buying Expert

Ramel Acedo

Specializes in PPC, Facebook Ads & SEM.
Work with Ramel Work with a Media Buying Expert

About

Ramel Acedo has over ten years of experience in the field of digital marketing with a focus on pay-per-click advertising, search engine optimization, Google Analytics reporting and SEM campaign proposals. As a former media buy specialist at a digital marketing company in Singapore, he has managed and optimized Google AdWords and Facebook ads for various clients. Ramel is also knowledgeable in technical SEO, local SEO and Google My Business optimization.

Employment

5 roles
Dec 2018 - Jun 2019 6 months
Media Buy Specialist
iClick Media Pte. Ltd

iClick Media is a digital marketing company based in Singapore specializing in search engine marketing, search engine optimization, social media marketing, web design & web analytics

  • Managed and optimized Google AdWords including search, display and video campaigns and Facebook ads accounts.
  • Created SEM estimates and recommendation for prospect clients.
  • Provided recommendations for landing page optimization.
  • Set up and created reports using Google Analytics, Tag Manager, and Webmaster tools.
  • Recommended, set up and managed remarketing campaigns such as tag and rule-based.
Jul 2017 - Nov 2018 1 year 4 months
PPC Specialist
Independent
  • Created reports using Google Analytics, Tag Manager and Webmaster tools.
  • Handled and optimized Google AdWords including search, display and video campaigns and Facebook ads accounts.
  • Set up and managed remarketing campaigns such as tag and rule-based.
  • Developed SEM estimates and recommendation for clients.
  • Oversaw existing campaigns and shared recommendations for landing page optimization.
  • Planned and created a variety of PPC campaigns across range of digital channels.
Jan 2017 - Jul 2017 6 months
PPC Manager
TrueLogic Online Solutions Inc

TrueLogic is a Philippine-based SEO company specializing in organic and local SEO, web design and development, PPC campaign management, social media marketing, content marketing and reputation management.

  • Trained new SEM specialists on company process and workflow.
  • Answered tickets, queries, and escalation from clients and account managers.
  • Reported directly to the operations manager on the overall state of the accounts and provided feedback on the specialist performance.
  • Managed and optimized Google AdWords and Facebook ads accounts.
  • Set up and created reports using Google Analytics, Tag Manager, and Webmaster tools.
  • Created SEM estimates and recommendation for prospect clients.
  • Documented all process improvements and track the efficiency of the team.
Nov 2014 - Jan 2017 2 years 2 months
Digital Marketing Lead - SEM
WhiteSEO/DigitalMaas

DigitalMaas is an end-to-end digital marketing platform that allows business owners to market themselves online.

  • Managed and optimized Google Adwords including search, display and video campaigns and Facebook ads accounts.
  • Set up and created reports using Google Analytics, Tag Manager, and Webmaster tools.
  • Created SEM estimates and recommendation for prospect clients.
  • Recommended, set up and managed remarketing campaigns such as tag and rule-based.
  • Provided recommendations for landing page optimization.
  • Trained new SEM specialists on company process and workflow.
  • Answered tickets, queries and escalation from clients and account managers.
  • Reported the overall state of the accounts and provided feedback on the specialist performance to the operations manager.
Feb 2014 - Aug 2014 6 months
Web Administrator for Media Buying
MultiRational Corporation

MultiRational is an Australian company that helps Australian small and medium enterprises configured back offices in the Philippines.

  • Updated the website contents, composed ads content and posted to different websites.
  • Monitored the traffic with Google Analytics data and provided a report every week.
  • Searched for a suitable website for buying and posting ads both free and paid.

Education

Jun 2001 - Apr 2007 5 years 10 months
Bachelor of Science in Information Technology, Management Information System
Polytechnic University of the Philippines Taguig Campus

Portfolio

3 items