Sarah Spence is a content strategist and SEO copywriter with 16 years' experience across a variety of disciplines and industries, including financial services, technology, hospitality, travel, telecommunications, and food/dining/wine. Her past clients include Octet, LendLease, Datto, Oporto, Red Rooster, Futrli, Qudos Bank, British Airways, Hilton International, Royal Bank of Scotland, The Custom Golf Shop, and New Business Methodology. At Citibank Australia, she developed and delivered the loyalty marketing strategy for various campaigns, including Citibank Dining Program Food Truck, Katy Perry pre-sale customer benefit, CitiVIP area at Night Noodle Markets, and postcode tailored communications.

With a decade of experience in content marketing, Liam Carnahan specializes in content strategy, SEO copywriting, copyediting, content management, content writing, and blogging. He has created and executed content strategies for brands like Virgin Money, AMP, LifeStyles, and NSW Health. As a writer, Liam writes on topics such as LGBTQ+, freelancing, digital marketing, content strategy, SEO, business communication, and recruitment. He also provides a variety of editorial services for independent authors.

Michael Briggs is a brand and content marketing professional with over 14 years of experience in digital, content, and social media marketing strategy. He has worked within some of Sydney's leading media agencies on respected national and global finance, entertainment, consumer electronics, and FMCG brands. Specializing in sports marketing and financial services, he has developed social media and content strategies for ASX Ltd, Asteron Life, Suncorp Group, and Australian Rugby Union.

With over 19 years' experience, Tiphereth Gloria is a thought leader in digital marketing spanning social and digital strategy, teaching social advertising, digital and social content, SEO, campaign planning and execution, and digital transformation. She has experience in different industry sectors, including beauty and fashion, technology and business solutions, government, health, FMCG, alcohol, and QSR. While in global agencies such as M&C Saatchi, VMLY&R, Razorfish, and Leo Burnett, she has worked with high-profile clients as Optus, Pizza Hut, Revlon Australia, LG Australia, Microsoft Australia, Pepsi Australia, Arnott's Biscuits, Aussie Home Loans, Perpetual Investments, Colgate, Samsung, Barilla Australia, Channel 9, and World Vision Australia.

Rebecca Haddad is a content specialist with over 12 years' experience across print and digital, having worked with many local and global brands across a variety of verticals, including education, retail, F&B, healthcare, and tourism. She has provided content services such as strategy work, PR support, editorial, and social media training, as well as copywriting and editing. Her past clients include Bauer Media, Virgin Australia, Macquarie University, Dubai Tourism, Atout France, Childsmart, MasterCard, EyeConcepts, CoverMore, and The Student Hotel. Rebecca is also skilled in Adobe InDesign, Photoshop, WordPress, MailChimp, Google Analytics, HTML, and SPSS Statistics.