Kendra Nicholson is a multifaceted marketer with expertise in attracting and growing fan loyalty and brand consideration in the highly regulated industries through content-driven thought leadership. She has created organic and paid social media strategic solutions for small- to medium-sized businesses, agencies, and nonprofits. At Steam Whistle Brewing, she grew the social network audience while expanding digital footprint to cover emerging platforms like Spotify and influencer marketing. Her experience also includes leading content strategy for Meta Cannabis Supply Co., New Leaf Cannabis, and NAC Medical as well as developing social marketing initiatives for Deerhurst Resort, Horseshoe Resort, Pantages Hotel, Cosmopolitan Hotel, Shizen Spa, Skyline Real Estate, and Skyline Vacation Club.

Raymond Sam is a demand generation and growth specialist with over a decade of experience working with B2B companies of various industries and sizes. He has experience in all manners of growth channels focusing on SEM, paid social, content marketing, SEO, CRO, and direct mail. At Wave Financial, he established and grew the demand generation program which improved top of funnel acquisition during his tenure in the company. Raymond is also well-versed with marketing automation and CRM tools, and a Salesforce Pardot Consultant Certified.

William Ruzvidzo is a social media and content marketing professional with hands-on experience working with leading global brands, including Mazda, Grand Marnier, RBC, Tim Hortons, Johnson & Johnson, and the United States Federal Government. He specializes in developing content and implement social media strategies that drive marketing goals, business growth, and community engagement. As a social media marketer, William has eight years' experience creating and executing organic and paid social media campaigns and strategies for Canadian and American brands. As a content marketer, he writes content and prepares editorial calendars for websites, blogs, social media, and newsletters across various industries such as lifestyle, tourism, wellness, and nonprofit.