Ethel Kang is a content writer and strategist with experience in social media management, social media content, EDM, press release, and presentation decks. As a marketing executive for Udders Ice Cream, she has managed and expanded online e-commerce channels, including Deliveroo, FoodPanda, GrabFood, HonestBee, and RedMart. Ethel has also serviced clients with the event and PR support from the lifestyle industry, such as SuperPark Singapore, Antipodes Skincare, Disney On Ice 2019, TRESemmé, and Clark's. Her expertise also includes implementing Google Analytics for marketing statistics.

A content-driven creative, Mavis Ngui has over eight years of experience spanning print publishing, digital marketing, press relations, and commercial campaigns. At Cosmopolitan Singapore, she has written on topics from beauty, health, travel, and social issues to celebrity profiles. Mavis has also worked as a senior copywriter at HUGE Singapore where she has developed content strategy, creative direction, social and digital copywriting for various clients including Procter & Gamble. Her skill sets also include SEO writing, product styling, and photography.

Carissa Wong is a writer who specialises in creative writing and copywriting for different platforms. Her beats include fitness, health, wellness, and lifestyle. At Singapore Press Holdings, she has written SEO-friendly cornerstone content as well as advertorials for Shape Magazine's website. She also has worked with copywriting agencies, websites and magazines.

Krystalle Teh is a writer and communications specialist with strong experience in lifestyle content marketing across all platforms including website, social media and newsletters. Working for various companies and digital agencies, she has written editorial content and copy for Expedia, DBS, NTUC Income, ACCA, Orchard Hotel Singapore and Poh Heng Jewellery. Krystalle is also skilled in media relations and publicity, pitching coverage in global media outlets such as WIRED and Aviation Week and securing interviews with top-tier publications such as Forbes and Bloomberg Businessweek.