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Ethel Kang

Beauty Writer
Creates social media content, EDM & press releases.
Ethel Kang is a content writer and strategist with experience in social media management, social media content, EDM, press release, and presentation decks. As a marketing executive for Udders Ice Cream, she has managed and expanded online e-commerce channels, including Deliveroo, FoodPanda, GrabFood, HonestBee, and RedMart. Ethel has also serviced clients with the event and PR support from the lifestyle industry, such as SuperPark Singapore, Antipodes Skincare, Disney On Ice 2019, TRESemmé, and Clark's. Her expertise also includes implementing Google Analytics for marketing statistics.

Mavis Ngui

Beauty Writer
Worked on Procter & Gamble and Unilever accounts.
A content-driven creative, Mavis Ngui has over eight years of experience spanning print publishing, digital marketing, press relations, and commercial campaigns. At Cosmopolitan Singapore, she has written on topics from beauty, health, travel, and social issues to celebrity profiles. Mavis has also worked as a senior copywriter at HUGE Singapore where she has developed content strategy, creative direction, social and digital copywriting for various clients including Procter & Gamble. Her skill sets also include SEO writing, product styling, and photography.

Carissa Wong

Beauty Writer
Past clients include Shape Magazine (SPH) and WWF Singapore.
Carissa Wong is a writer who specialises in creative writing and copywriting for different platforms. Her beats include fitness, health, wellness, and lifestyle. At Singapore Press Holdings, she has written SEO-friendly cornerstone content as well as advertorials for Shape Magazine's website. She also has worked with copywriting agencies, websites and magazines.

Krystalle Teh

Beauty Writer
Writes for Expedia, DBS & Orchard Hotel Singapore.
Krystalle Teh is a writer and communications specialist with strong experience in lifestyle content marketing across all platforms including website, social media and newsletters. Working for various companies and digital agencies, she has written editorial content and copy for Expedia, DBS, NTUC Income, ACCA, Orchard Hotel Singapore and Poh Heng Jewellery. Krystalle is also skilled in media relations and publicity, pitching coverage in global media outlets such as WIRED and Aviation Week and securing interviews with top-tier publications such as Forbes and Bloomberg Businessweek.
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Most teams see matched candidates within 48 hours. Our pre-vetted network means we are not starting from scratch when you reach out. If we do not have the right person available, we will tell you upfront rather than scramble.
Practitioners vet practitioners. Your growth marketer candidate gets interviewed by someone who has run growth at similar companies, not a recruiter checking keywords. We combine technical assessments, portfolio reviews, and cultural fit screening before anyone reaches your inbox.
Contract talent works on defined projects with clear deliverables. Embedded talent integrates into your team for ongoing work, attending standups and using your tools. Both can transition to full-time if the fit is right. We help you choose based on scope, timeline, and budget.
If it is not working in the first few weeks, we will find you a replacement at no additional cost. We are not in the business of defending bad matches. Most clients never need this because we invest heavily in fit upfront.
We offer flexible engagement models: hourly for short-term projects, monthly retainers for ongoing work, or placement fees for full-time hires. No hidden fees, no long-term contracts unless you want them. Your account manager will walk through options on your discovery call.
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Most marketplaces optimize for volume. They send you 10 candidates hoping one sticks. We optimize for fit. We would rather say “we do not have the right person” than waste your time. Our 95% satisfaction rate comes from being selective, not fast.