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Hwee Hwee Tan

Case Study Writer
Award-winning writer for the New York Times & the BBC.
As an award-winning writer whose work has been published internationally, Hwee Hwee Tan has written articles for TIME, Straits Times, Harper's Bazaar, Elle, Tech In Asia, PropertyGuru and the BBC. She has a wide range of copywriting experience including writing articles, website copy, advertorials, newsletters, case studies, blogs, press releases, speeches, eDMs, books and brochures. She has worked as a reporter for Adweek in New York and also as a lifestyle journalist for the Business Times and TODAY. Hwee Hwee's work has won numerous awards from the BBC, the New York Times Foundation, the National Arts Council, and the Singapore Literature Prize.

Alycia Lim

Case Study Writer
Past clients include Standard Chartered, Google, & Verizon Media.
Alycia Lim is a content specialist with 12 years of experience in online and print. Her work experience includes writing and editing content for a variety of B2B and B2C companies, elevating their brand presence through thought-leadership pieces and blog posts. At Yahoo Southeast Asia, she has programmed news and video content on Yahoo Singapore, Yahoo Malaysia, and Yahoo Philippines, and promoted content on social media platforms. Her past clients include Standard Chartered, Google, Verizon Media, Thales, National Instruments, AdParlor, LinkedIn, Hilton, Changi Airport Group, Lloyds, and Ion. Alycia has also worked on content strategy and planning to help brands reach their target audience.

Hijanah Hernadez

Case Study Writer
Former writer at Channel NewsAsia.
Hijanah Hernandez is a content writer with over seven years of experience writing for international brands across various industries. She creates a range of content, including business profiles, SEO content, B2B copy, EDM, newsletters, white papers, advertorials, video and book scripts, case studies, and more. On a content strategy front, she wields wield messaging and SEO techniques to build brand authority & thought leadership, connecting brands with audiences for sales and marketing conversion outcomes. In 2020, she wrote SEO-focused articles for industry-leading property client in Singapore, lifting Google SERP for keywords to an average of P1-R3, from P2. At CNA, she wrote SEO articles on corporate management and thought leadership for the online platform of 'Start-UP' television show, Singapore's version of the renowned 'Shark Tank'.

Kareyst Lin

Case Study Writer
Tech In Asia, National University of Singapore, & CIO Asia.
Kareyst Lin is a content creator and writer with experience producing thought leadership articles, newsletters, annual report copy, news and interview features, case studies, social media and branded content. She writes on topics such as B2B tech, government tech, artificial intelligence, Internet of Things, smart cities, as well as music and arts. Her clients include Tech In Asia, National University of Singapore (Institute of Systems Science), Government Technology Agency of Singapore, MIS Asia, and CIO Asia. Kareyst also has provided translation/transcriptions services (Chinese-English) with STB, National Archives, Singapore Court, EDB, and CSC. She is skilled in video editing and photography.

Radhika Sathaye

Case Study Writer
Parenting copywriter, editor & content strategist.
Radhika Sathaye is a communications and marketing professional with over a decade of experience working across industries like consulting, education, banking, and technology in Singapore and India. She is a copywriter, editor, and content strategist who produces and generates content for videos, brochures, presentations, ads, fliers, and any marketing collateral. As a copywriter, she specializes in parenting, eco-friendly living, minimalist and naturalist lifestyles. At INSEAD, she managed the marketing and communication efforts for degree programs, including MBA, Executive MBA, Master of Finance, and the Executive Master in Consulting and Coaching for Change (EMCCC).
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