- Provided copywriting for clients from various industries, including food (One Rochester Group), health (SingHealth, Agency for Integrated Care, St Luke's Hospital), technology (SingTel, Twitter, Starhub, Cisco, Stratasys), insurance (Great Eastern, Manulife, AIA), hotels (Shangri-La, Pontaic Land Group, Millenium Hotels, Resorts World Sentosa), universities (National University of Singapore, Nanyang Technological University), government (Singapore Tourism Board, Ministry of Manpower, SingHealth, Ministry of Finance, Jurong Town Corporation), non-profit (National Volunteer and Philanthropy Centre), arts (Nikei Fine Art, Sundaram Tagore Gallery), property (Property Bank), and finance (DBS, OCBC).
- Wrote articles for TIME, Straits Times, Business Times, Harper’s Bazaar, ELLE, South China Morning Post, BBC, TODAY, Her World, Knowledge Enterprise (National University of Singapore), Passport (Singapore Tourism Board), Buzz (DBS), Adweek’s Marketing Technology, PRWeek, Challenge (Prime Minister’s Office), Salt (National Volunteer and Philanthropy Centre), Insight (Singapore Management University), and Prestige and Contact (Ministry of Education).
- Edited the book “r-Entrepreneurship” (Write Editions) by Joseph Ong, owner of the food and beverage entity, the One Rochester Group.
- Wrote a non-fiction book, “Pioneer Panaroma” (PAP Community Foundation), which celebrates the lives of people in the Pioneer constituency.
Hwee Hwee Tan
About
As an award-winning writer whose work has been published internationally, Hwee Hwee Tan has written articles for TIME, Straits Times, Harper's Bazaar, Elle, Tech In Asia, PropertyGuru and the BBC. She has a wide range of copywriting experience including writing articles, website copy, advertorials, newsletters, case studies, blogs, press releases, speeches, eDMs, books and brochures. She has worked as a reporter for Adweek in New York and also as a lifestyle journalist for the Business Times and TODAY. Hwee Hwee's work has won numerous awards from the BBC, the New York Times Foundation, the National Arts Council, and the Singapore Literature Prize.
Employment
Flame Communications is a regional marketing communications and PR agency that helps businesses and organizations address communications challenges.
- Created case studies, newsletters, brochures, banners, articles and press releases.
- Worked with multiple clients, including Singtel, Johnson Controls, Stratasys, Nikei Fine Art, Sundaram Tagore Gallery, Jebsen and Jessen Communications and PropertyBank.
DBS Bank is a multinational banking and financial services corporation in Singapore.
- Wrote and edited Buzz Online, the online magazine for DBS, posting about eight stories a week.
- Developed a new version of “Buzz”, the in-house print magazine and created press releases and speeches.
The Business Times (BT), a member of the Singapore Press Holdings group, is a publication that provides business and financial news.
- Wrote for the Executive Lifestyle section of the Business Times.
- Created over 150 stories, including news, feature stories and reviews.
- Covered music, books, film, food and fashion.
