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Account-based Marketing Manager Job Description

Content.co Editorial
Updated Sep 1, 2020

Here’s a job description template to help you attract the Account-based Marketing Manager you are looking for. Feel free to edit it to best suit your needs.

Company Introduction

This is where you make one of the first impressions with prospective hires. In this section, write a short, catchy paragraph about your company. Make sure to provide information about the company culture, company size, key clients, company’s mission, and goals. As well as perks, benefits, office hours, remote working possibilities, and everything else you think makes your company interesting. 

Job Description

As an Account-based Marketing Manager, you will be responsible to advance the existing opportunities for the sales team within a targeted account and specific contacts, and generate new prospects by planning, organizing, and executing marketing programs.

Roles and Responsibilities

  • Develop content for website copy, blog posts, and other forums, sales documentation, and product videos.
  • Pursue and nurture leads until qualified.
  • Learn the target market’s pain points and dive deep into their niche.
  • Set up meetings for outside sales with qualified prospects.
  • Plan and execute the market strategies focused on product adoption and the overall success of the existing and prospective customers.
  • Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
  • Create and implement pipeline acceleration programs and lead generation towards specific, targeted accounts and contacts.
  • Improve marketing effectiveness by identifying opportunities through more effective audience segmentation, marketing techniques, and processes.
  • Enhance the buyer journey as it relates to content development and inbound marketing efforts.
  • Deliver training and tools to our sales team to help them be more efficient and effective.

Requirements

  • Previous experience in ABM, Lead Generation, or digital marketing role.
  • Hands-on experience in executing an innovative and multi-part event and lead generation programs.
  • Extensive experience working with account-based marketing programs and large account selling teams.
  • Solid background in creating and implementing marketing campaigns that use live events, webinars, digital advertising, and social networking.
  • Experience in creating, launching campaigns, and reporting its results.
  • Considerable expertise in developing and managing multiple marketing programs simultaneously.
  • Proven experience in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
  • Knowledgeable of content marketing and inbound marketing to generate more qualified leads.
  • Familiar with the technical sales cycle and can strategically use marketing communication to nurture leads, drive adoption, and accelerate growth.

Skills

  • Account-based Marketing
  • Content Development
  • Lead Generation
  • Marketing Campaigns

Account Based Marketing
Lead Generation
Demand Generation
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Job Description Template
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