Judy Hsu

Food Innovation Program

Judy Hsu is a UX researcher with expertise in design research, segmentation, brand strategy, new product development, participatory design, and commercialization. She has worked on client projects ranging from startups to multinational CPG firms, focusing on integrating design thinking culture and practices at an organizational level, such as custom-designed employee training programs and innovation labs. At the Nielsen Company, she has provided consumer insights and analytics for Kraft Foods, servicing all product categories for the retail, brand, and new product innovation teams. She was previously a Design Lead at IDEO, where she lead its 'Design for Food' Studio. She has a Masters in Food Studies and Food Policy at New York University.

Previously from IDEO and Nielsen.

Britt Crosby

We Are Future Kind

Lindross Remodeling

What Are Probiotics and What Do Probiotics Actually Do?

Lennar - 2019 Interior Design Trends

How to Make Your Home Look As Good As a Vogue Living Cover

9 Things NOT to do When Going Vegan

Future Kind

A Florida Renaissance in Tampa

Britt Crosby is a creative writer, editor, and social media manager with eight years of experience in digital marketing, content writing and management, social media marketing, in-house media strategy, research, data analysis, and product positioning. She specializes in crafting content in the domains of home and garden, health and wellness, travel, finance, and e-commerce. Her past clients include Pepsi, Coca-Cola, Walmart, Kraft, Intel, Samsung, and Panasonic.

Past clients include Pepsi, Coca-Cola, and Walmart.

Jeff Lavin

Jeff Lavin is a diversified marketer with nine years of international level marketing experience, focusing on branding, product development, and social media influencer marketing. He has experience in planning, implementing, and tracking sales and marketing strategies to promote brand products and boost brand awareness. His expertise includes developing Facebook and Instagram marketing campaigns. Jeff is also a motivational speaker and an online trainer.

Expert in social media influencer marketing, branding, & product development.

Ronnie Kassiff

Buyer Persona Guide in Your Content Marketing Strategy

Persona Template: How to Create Buyer and User Personas

A Simple Plan to Attract A-List Customers

Episode 1 - Content and E-mail Marketing

Using Psychology of Motivation to Improve UX

Engaging in the Inbox With Email Marketing Campaigns DMC7

Digital Marketing Tactics: 150 Experts Share Their Digital Marketing Techniques

ARN Marketing Excellence Nomination

Ronnie Kassiff is an inbound marketing expert with experience in different marketing automation systems such as InfusionSoft, HubSpot, ActiveCampaign, Eloqua, Pardot, and MailChimp. Specializing in marketing automation, content marketing, social media marketing, content creation, and email marketing, she has worked with various agencies for several years, including Digital Telepathy, Power Digital Marketing, Mindmax, and Communispace. In 2016, Ronnie was a panelist for CRM Best Practices and Engaging in the Inbox at the Digital Growth Summit in Los Angeles. Her expertise also includes persona research, PR strategy, SEO, Google Analytics, and Google AdWords.

A HubSpot and InfusionSoft certified inbound marketer.

Tommy Perez

Reducing Crime in Neighborhoods

Our Food Your Questions Campaign

Digital Catalogue of CanadianTire.ca

The Retail Ecosystem for Canada's Loyal Customers

McDonald's Real Smooth Moves

McDonald's Frap Tap Mobile App

Digital engagement catches crowds' attention in Times Square

Product and UX Design for Kelley Blue Book

An outstanding product, brand, and e-commerce creative director, Tommy Perez has crafted experiences for Tribal Worldwide, Juxt Interactive, Grupo Gallegos, Lopez Negrete Communications, and BBDO Worldwide. Among some of his design skills include Abstract, Adobe Creative Cloud, Axure, Framer and Principle, which he uses to create rich stories and campaigns across multiple platforms. One of Tommy's Cannes Lions award-winning project includes a campaign "Forgot Your Password?" for Alzheimer's Association to raise awareness about the disease.

A Cannes Lion award-winning creative director & designer.

Brien Pafford

dealWIP

Brien Pafford specializes in front-end development of web, desktop, mobile, and native applications. He has experience developing custom mobile and web apps for companies ranging from startups to international and enterprise-level in size. As a former software engineer at Kroll, he has supervised and led the development and deployment of Android and iOS hybrid mobile apps for Kroll’s Identity Theft, Notification, and Breach division, with automated testing, CI and CD. Brien is highly proficient in ReactJS, React Native, Angular, NodeJS, MongoDB, PostgreSQL, AWS, HTML/CSS, and serverless architecture.

Expert in JavaScript, Amazon Web Services & HTML/CSS.

Anne Clark

Birchbox Digital Product Design

FinTech SaaS Platform for Sein Analytics

Redesign of Hurom Juicers' Website

Bitsian FinTech Trading Application

Wealth Management SaaS Application for Bank of New York (BNY) Mellon

E-commerce Website of Corde

E-commerce and Campaign Design for Gevalia Coffee

CA Technologies Extensible Design Language

Anne Clark has over 20 years of experience as a digital creative director and design lead. With skills in UX/UI, visual design, and agile project management, she has created digital products and crafted experiences for Razorfish, Havas (Winner, 2009 OMMA Awards Integrated Online Campaign for Automotive, Volvo), Sony (Winner, 2012 Cannes Bronze Lion for Branded Content and Entertainment, X-Factor) and Frog. Anne has also built a fintech SaaS product for Sein Analytics, an analytics platform for structured finance investors, advisory firms, and issuers.

Clients include McKinsey, Frog, & FactSet.

David Scatterday

David Scatterday is a growth and marketing executive with specializations in content, product, acquisition, and social marketing. His decade of experience at the intersection of business strategy, go-to-market planning, and public policy has assisted international firms successfully commercialize their products in the New York market. He has worked as a senior product marketing manager at Sizmek (acquired by Amazon), owning product marketing, leading product strategy, and supporting product management.

Former portfolio marketing director at AppNexus (acquired by AT&T).

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