Brand Strategist Job Description

A solidified brand strategy is imperative to leave a lasting impression, communicate your organization’s value proposition, build customer loyalty, distinguish your organization from competitors, and so much more. 

Therefore, hiring the right person to lead the job takes a painstaking screening process, and the first step is to come up with a comprehensive job description.

Scroll down below to view the sample template, which should only serve as a guide and may be edited according to your company’s needs.

Brand Strategist Job Description Template

About the Company

This is where you make a first impression with prospective hires. In this section, write a concise paragraph about your company and what candidates can expect from working with your team. 

Here are a few details you may include in your introduction: 

• Products & services

• Company size

• Company’s mission & goals

• Key clients

• Company culture & work environment 

Job Description

As a Brand Strategist, you will be responsible for developing a strong brand positioning, strengthening brand awareness, implementing a consistent brand voice and messaging across all channels, conducting extensive market research, and formulating different strategies.   

You will be working in conjunction with the organization’s brand manager to ensure that our brand identity is consistently communicated to consumers, employees, and stakeholders. 

Roles and Responsibilities

• Develop brand differentiation strategies, brand positioning, brand stories, and brand message based on consumer data and market analysis. 

• Establish our brand guidelines, voice, and metrics, and ensure alignment with the rest of the organization. 

• Closely work with the creative team to implement brand guidelines.

• Ensure compliance with the brand guidelines across all media, materials, and channels. 

• Build and strengthen brand awareness/reputation across relevant audiences: customers, employees, vendors, and investors.

• Conduct primary and secondary research, and stay up to date with market trends and consumer insights. 

• Conduct competitive analysis to identify opportunities and gaps. 

• Analyze internal and external data.

• Monitor and optimize brand performance across the board. 

Requirements

• Bachelor’s degree in Marketing, Advertising, Business Management, Communications or any related field.

• 4+ years of experience in a marketing/branding role. 

• Portfolio of participation in brand-building projects. 

• Experienced in developing brand guidelines and differentiation strategies. 

• Experience in coordinating with multiple teams. 

• Up-to-date with the latest industry research, consumer behavioral trends, and competitor news through audience insights and digital analytics.

• Excellent communication skills.

• Excellent presentation skills.

Skills

• Brand Strategy 

• Campaign Management 

• Messaging & Positioning 

• Project Management 

• Research & Analysis 

• Critical & Analytical Thinking 

• Storytelling & Writing 

• Digital Marketing & Content Marketing

• Social Media Strategy

• SEO (basic knowledge)

• Graphic Design (basic knowledge)

What Is Brand Strategy? 

A brand strategy is a long-term marketing plan of building a lasting impression and favorability among your target audience, so much so that they choose your services/products over your competitors. It implements tangible and intangible elements that drive brand recognition, loyalty, and sentiment. 

What Does a Brand Strategist Do? A Definition. 

So where does the brand strategist fit in all this?  A good strategist must understand that brand strategy is more than just initiatives that address the tangible elements (i.e. logos, website, and even product) – it builds an entire brand personality that enables your audience to connect with your organization on the level of loyalty. 

Thus, a good candidate must know the main intangible elements of brand strategy: 

• Purpose: 
  Solidify and communicate the brand’s mission and values aside from profitability. 

• Consistency: 
  Ensure that your messaging is consistent across all channels, materials, and media. 

• Emotion:
  A good brand strategist knows that to build a community around the brand, they must evoke relevant emotions that connect with their customers. 

• Flexibility:
  With market trends changing too much too soon, a brand strategist knows when to find new opportunities to engage with their audience. A brand strategist doesn’t only stick with old tactics that have worked before. Instead, they find fresh opportunities that retain brand relevance. 
  

• Employee Involvement
  Your employees represent your brand, especially the customer or client-facing employees. They must be consistent with your brand’s personality and quality. After all, customer experience is at the forefront of good marketing strategies these days. 

• Loyalty
  A good brand strategist knows the value of their existing customers and hones that existing relationship. 

• Competitive Awareness
  A good brand strategist isn’t just in the know of what your competitors are doing, they go beyond the strategies they are implementing. A good brand strategist comes up with innovative ideas and only uses your competitors as benchmarks and sources of new ideas. 

Lastly, here are a few branding methods that would help your brand strategist to know:

1. Company Name Branding

2. Individual branding

3. Attitude Branding

4. Brand Extension Branding

5. Private Label Branding

That said, they must identify what best works for your organization. Perhaps this is something you may include in your skills assessment test. 

Industry-Standard Brand Strategist Salary

At the time of writing, Glassdoor indicates that the likely annual salary of brand strategists in the US ranges from US$68,000 to US$112,000.