Tarandip Kaur is a content writer and strategist with six years of solid experience in editorial writing, B2B writing and social media content. As a content specialist at Shopee, she manages the organic search traffic for its e-commerce and regional blogs across Singapore, Thailand, Taiwan, Indonesia, Vietnam and the Philippines through well-written and well-optimized content. Some publishers and clients Tarandip has written for include Forbes, South China Morning Post, Cleo, SingaporeBrides, SilverKris, Meltwater, IMDA, Mount Elizabeth Hospitals and Lifelong Learning Institute.

Trent Davis is a Social Media and Marketing Manager with strong experience in developing lifestyle content strategy for music, fashion, tech, art, and travel industries. He has produced both written and video content for a diverse range of subjects and audiences, including Expedia, AXA, Mundipharma, Warner Music Group, and W Singapore – Sentosa Cove, among others. Capable in both agency and brand settings, Trent's content strategy encapsulates the journey from ideation to execution, with a proven track record in driving sales and social engagement.

An award-winning content strategist, editor, and writer, Celine Asril has over ten years of experience in both the digital and print media. She has led and innovated across titles and projects such as Time Out Singapore and HungryGoWhere (Singtel). As a content strategist, she has produced branded and social media content for companies like The Working Capitol, American Express, Singapore Tourism Board, Standard Chartered Bank, and Singapore Airlines. Her published works can be found on Forbes Travel Guide, Esquire Singapore, Thomson-Reuters, SC Luxury, Epicure, Wine & Dine, and Singapore Airlines’ Priority Magazine. Celine won the 'Rising Star of the Year - Strategic Planner' title at the 2018 Hall of Fame Awards.

As a brand and communication strategist, Frederick Bentsen has over four years of working experience across Copenhagen, Melbourne, and Amsterdam. He has diverse expertise in providing services in brand strategy and identity, research and insight, social media strategy, content guidelines, campaign conceptualization, and implementation, pitches, and workshops. Working with agencies and clients directly, Frederik has re-framed and resolved communication challenges for brands of all shapes and sizes such as Nespresso, Sony, SEAT, Danica Pension, KitKat, Marriott Hotels, Randstad, and 7Up.

Mary Kearl has 12 years of digital, social media, and content marketing leadership experience for multiple brands across B2B and B2C industries, including startups, nonprofits, media, sports and events organizations. Specializing in e-commerce, she has created content, implemented email marketing automation using MailChimp, and optimized Shopify websites for various clients such as Clotheshorse Anonymous, PetCareRx.com, and MorningSave. Having worked as a social media copywriter for Adobe Behance, she has produced tweets, Instagram posts, Facebook copy, website marketing copy, and blogs. Mary Kearl has also published articles and personal essays in Forbes, HuffPost, and Business Insider.