Frederik Bentsen
Brand Strategist

Frederik Bentsen

Clients include Sony, KitKat & Marriott Hotels.
Work with Frederik Work with a Brand Strategist

About

As a brand and communication strategist, Frederick Bentsen has over four years of working experience across Copenhagen, Melbourne, and Amsterdam. He has diverse expertise in providing services in brand strategy and identity, research and insight, social media strategy, content guidelines, campaign conceptualization, and implementation, pitches, and workshops. Working with agencies and clients directly, Frederik has re-framed and resolved communication challenges for brands of all shapes and sizes such as Nespresso, Sony, SEAT, Danica Pension, KitKat, Marriott Hotels, Randstad, and 7Up.

Employment

4 roles
Dec 2018 - Present 7 years 5 months
Strategist
Independent
  • Helped brands navigate complexity and uncertainty, and provided perspective and direction to inspire communication that means something to people. 
  • Worked with various agencies, including Design Bridge, Sizzer, Lemm & Ten Haaf, and Moore Amsterdam. 
Jan 2017 - Aug 2018 1 year 7 months
Brand Strategist
Likefriends

Likefriends is an independent creative agency based in Amsterdam specializing in social media marketing, storytelling, digital advertising and digital strategy.

  • Provided clarity and direction to all parties involved in developing, finetuning, and supporting brand positioning and campaign strategies.
  • Developed a strong emphasis on setting clear brand and campaign objectives that guide efforts towards effective communication.
  • Conducted desk- and first-hand research, ran workshops, and presented findings and results to both internal and external parties.
  • Clients: Marriott Hotels, Randstad, 7Up, Made.com, Moxy Hotels, and AC Hotels. 
Oct 2015 - Oct 2016 1 year
Content Strategist
Mediacom

MediaCom is a creative agency focusing on the creation, distribution, and evaluation of branded content and entertainment.

  • Created brand communication across online platforms build on a clear understanding of brand identity and target audience. Part of the process were initial analysis, strategic direction, creative development and execution, distribution, implementation, and post analysis.
  • Developed and managed campaigns for clients, including Nespresso, Sony, Seat, Danica Pension, and KitKat.
Jan 2015 - May 2015 4 months
Junior Strategic Planner
AJF Partnership

AJF Partnership is an Australian advertising agency, creating integrated campaigns for prominent companies and brands.

  • Worked with the strategy team across a range of Australian and global blue chip clients, including Target, Lion Dairy & Drinks, Officeworks, and Holden.
  • Managed desk research, qualitative research, insight and strategy development, writing and briefing in creative briefs, reviewing creative work, and post-campaign analysis.

Education

Jan 2013 - Dec 2015 2 years 11 months
Master's Degree, Advertising
RMIT University
Jan 2010 - Dec 2013 3 years 11 months
Bachelor of Arts, Media Production & Management
Danish School of Media & Journalism

Portfolio

5 items