Trent Davis
Lifestyle Content Strategist

Trent Davis

Content specialist for UNIQLO, Samsung, Nikon & ASUS.
Work with Trent Work with a Lifestyle Content Strategist

About

Trent Davis is a Social Media and Marketing Manager with strong experience in developing lifestyle content strategy for music, fashion, tech, art, and travel industries. He has produced both written and video content for a diverse range of subjects and audiences, including Expedia, AXA, Mundipharma, Warner Music Group, and W Singapore – Sentosa Cove, among others. Capable in both agency and brand settings, Trent's content strategy encapsulates the journey from ideation to execution, with a proven track record in driving sales and social engagement.

Employment

6 roles
May 2018 - Present 8 years
Social Media & Marketing Manager
Spartan Race Singapore
  • Directed marketing oversight and creative strategy to drive sales and brand awareness in Singapore, spanning content and ad production, performance measurement, influencer management, sponsorship strategy, product development and event management.
  • Worked with government bodies and sports authorities on driving local and regional tourism opportunities. Regional responsibilities included coaching and management of Vietnam team, regional campaign development and working with SEA partners on event calendars and asset logistics. Milestones included creative direction for numerous world-first product launches, 35% increase in overall sales within first year, and 140% growth in Instagram audience over two years.
May 2018 - Present 8 years
Content Strategist
Procon Events & Marketing
  • Advised on creative strategy for project pitches and executed digital marketing, content, and on-site media requirements for a range of clients, including BMW, MINI, Cartier, AIA, Canon and ION Orchard. Milestones included producing video assets for the launches of the first-ever BMW 8 Series Gran Coupé in 2019, the first-ever BMW M8 Coupé in 2020, and a partnership with Spartan at the 2020 Singapore Motorshow.
May 2016 - Present 10 years
Freelance Video Producer & Copywriter
Independent
  • Produced video and copywriting content for a diverse range of subjects and audiences, from blue-chip clients to emerging players.
  • Researched audience, product and brand identity to communicate the client’s mission with creative flair.
  • Adopted appropriate visual identity and tone of voice to reach audiences effectively including soft-selling key objectives.
  • Clients: Expedia, AXA, Mundipharma, Warner Music Group, and W Singapore – Sentosa Cove.
Dec 2014 - May 2018 3 years 5 months
Content Producer
JUICE Singapore
  • Produced editorial and advertorial content for monthly print magazine and all online content verticals. Evolved beyond the role to lead video production, social media management, digital strategy, and sales and marketing support. Milestones included overseeing 35% organic growth in Facebook following, and spearheading video properties that have accumulated over half a million views and nearly four million impressions on YouTube.
Nov 2012 - May 2014 1 year 6 months
Senior Customer Service Representative
iiNet
  • Managed customer service teams at one of Australia’s most successful Internet service providers.
  • Met and exceeded monthly KPI targets and earned individual and team bonuses for consecutive months, resulting in promotion to a team-leader position within first year of service. Responsibilities included sales, KPI management, complaint de-escalation, internal compliance investigations, industry regulator communications, coaching and development, and recruitment support.
Dec 2011 - Jan 2012 1 month
Marketing Assistant
Yelp
  • Contracted as a Scout to establish San Francisco-based Yelp’s Australian website by authoring reviews of local businesses.
  • Authored 45 reviews per week, including original photography and maintenance of listing data. Subsequently featured in numerous editions of The Weekly Yelp online newsletter.

Education

Jan 2012 - Dec 2013 1 year 11 months
Graduate Diploma in Legal Practice, Law
Law Society of South Australia
Jan 2007 - Dec 2011 4 years 11 months
Bachelor of Laws & Bachelor of Health Sciences Double Degree, Law & Psychology
University of Adelaide

Portfolio

12 items