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Drew Brucker

Business Planner
Worked for Ziva & HubSpot.
A polished digital marketing specialist, Drew Brucker has over eight years of experience leading and developing growth marketing initiatives. His expertise includes content strategy, website UX/UI design, search engine optimization (SEO), lead nurturing/conversion, email marketing, social media, and PPC. Drew has worked with various global brands including W Hotels, Fletch, Alliance, Holler & Dash, Ziva, Under Armour and HubSpot. As a senior brand and digital marketing manager for a waste management company in Atlanta, he has been working extensively to create and champion a holistic inbound marketing strategy across all channels.

Lee Paton

Business Planner
Former digital marketing specialist at Oaks Hotels, Resort & Suites.
Lee Paton is a digital marketing expert with over 15 years' experience helping businesses build their online presence and digital marketing strategies. His digital experience spans across a range of industries, including tourism and travel, sports and gaming, events, music and entertainment, not-for-profit, government and private sectors. Having worked for a digital agency, he has managed campaigns like Tourism Queensland, Flight Centre, Escape Travel, Student Flights, Travel Associates, Harvey Norman, Credit Union Australia, and Mater Lotteries & Wine Selectors. At Brisbane Marketing, he worked on events such as the 2014 G20 Leaders’ Summit and Brisbane Global Cafe.

Victoria McGlynn

Business Planner
Journalist, copywriter, editor & employer branding strategist.
Victoria McGlynn is a journalist, copywriter, and editor with experience producing marketing and advertising content as well as writing for various fashion, culture, lifestyle, and professional publications. Her areas of expertise include employer branding, recruitment marketing, talent engagement, website copywriting, feature writing, interviewing, publishing, media communications, SEO, brand strategy, reporting, and data analytics. She has worked with agencies such as Employment Office, Scout Talent, Recruitment Marketing Magazine, Freemasons Queensland, The Defectors, and EY.

Kathryn Collins

Business Planner
Seasoned marketing automation expert with Marketo.
Kathryn Collins is a senior marketing operations leader with nearly a decade of experience managing global marketing automation, CRM, and analytics programs across technology, consulting, and consumer sectors. At Expedia Group, she has spent the last five years overseeing Marketo and Salesforce operations, driving data hygiene, transformation, and enhancement projects, while building analytics dashboards to optimize campaign performance and improve conversion benchmarks. Her consulting background at Squiz and CACI showcases her expertise in Marketo implementations, lifecycle strategy, lead generation, and ROI-focused automation solutions, where she delivered measurable revenue impact and grew marketing contribution by over 3,500%. Kathryn is also skilled in stakeholder management, process standardization, and training, having enabled marketing teams through workshops, documentation, and scalable program design.

David Scatterday

Business Planner
Former portfolio marketing director at AppNexus (acquired by AT&T).
David Scatterday is a growth and marketing executive with specializations in content, product, acquisition, and social marketing. His decade of experience at the intersection of business strategy, go-to-market planning, and public policy has assisted international firms successfully commercialize their products in the New York market. He has worked as a senior product marketing manager at Sizmek (acquired by Amazon), owning product marketing, leading product strategy, and supporting product management.

Anna Bykova

Business Planner
Skilled in Facebook & Google Ads, social media management, PPC, & content writing.
Anna Bykova is a creative social media and digital marketing expert with a background in fashion design. She has over six years of experience in business planning, branding, designing, and executing successful marketing strategies across various platforms. Her skills include Facebook Ads, Google Ads, social media management, email marketing, PPC, content writing, SEO, SEM, lead generation, influencer negotiation, and performance analytics. Anna is fluent in Adobe, Office, and other software/apps essential for digital marketing.

Erich Starrett

Business Planner
Previously from Verizon and CGI.
Erich Starrett is a business intelligence analyst with 20 years of progressive leadership experience blending sales, sales effectiveness, operations, and marketing expertise to help employers and clients grow profitably. He has has worked with fast-growing startups to large enterprises across various industries where he has developed and executed innovative and creative business development initiatives that focus on adding value to the customer experience. His career encompasses multiple M&A integrations including CenturyLink's acquisition of Global Crossing, Level 3 Communications, and TW Telecom. Currently, he works as an interim director of Business Intelligence and Analytics (BIA) for F100 high-tech company.

Gabriel Kumontoy

Business Planner
Worked with Abbott and GSK.
Gabriel Kumontoy has experience leading content and digital strategies for brands such as Heineken, Remy Cointreau, adidas, ASICS, Mastercard, Hotels.com, and Abbott. Her expertise lies in content strategy, social and digital strategy, content planning, campaign management and analysis, as well as marketing communications and B2B PR. She has worked for agencies like MSL Group and Weber Shandwick.

Miguel La Vacca

Business Planner
Past clients included Ancestry.com, Asana and Codecademy.
Miguel La Vacca is a business marketing consultant specializing in strategic planning, content marketing, data analytics, and media relations for multistate and national marketing campaigns. With his strong expertise in social media management, he has managed several campaigns including the re-election of Sheriff Eric Watson (Bradley County, TN), Erlanger Health System’s hospital expansion and McLemore Cove Preservation Society’s multistate environmental protection campaign. Some of his past client accounts include national tech brands such as Ancestry.com, Asana, CafeX, Codecademy, and Ripple.
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