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Wee Leng Tay

Go-To-Market Strategist
Go-to-market expert for Apple & Uberall.
Wee Leng Tay has specialized in developing go-to-market strategies and partnerships for businesses in Southeast Asia. Wee Leng worked with Uberall to drive its Asian expansion for integrated location marketing and data management services, and managed relationships with resellers and channel partners. Prior to that, she worked at Apple to establish initiatives at E2 Connect conference, the first accessibility-themed conference organized by the Infocomm Development Authority of Singapore.

Joris Peucheret

Go-To-Market Strategist
Previously from Eaglemoss, MR PORTER, & Achica.
Joris Peucheret is an international marketing and digital specialist with over 14 years of experience leading marketing and transformation strategies and deploying tailor-made marketing plans to grow audience and generate sales in B2B and B2C markets. He has proven track records working with all stakeholders of innovative businesses to deliver go-to-market plans, commercial strategies, and digital transformation programs. Some of the companies he has worked for include Eaglemoss, MR PORTER, and Achica.

Jeff Gammon

Go-To-Market Strategist
Former SEO analytics director at XO Group.
Jeff Gammon is an SEO specialist with over 19 years' experience in web marketing, content development, and performance analysis. He has expertise in content strategy, technical SEO, on-page optimization, SEO keyword and competitor research, A/B testing, SEO analysis, and performance reporting. At XO Group, he set and managed the SEO strategy for the company’s websites, including TheKnot.com, TheBump.com, and TheNest.com. His past clients also include brands like Sutter Health, Ten Strands, and Diving Swallow Tattoo.

David Scatterday

Go-To-Market Strategist
Former portfolio marketing director at AppNexus (acquired by AT&T).
David Scatterday is a growth and marketing executive with specializations in content, product, acquisition, and social marketing. His decade of experience at the intersection of business strategy, go-to-market planning, and public policy has assisted international firms successfully commercialize their products in the New York market. He has worked as a senior product marketing manager at Sizmek (acquired by Amazon), owning product marketing, leading product strategy, and supporting product management.

Alex Biyevetskiy

Go-To-Market Strategist
Worked with Novartis, Amgen, and Pfizer.
Alex Biyevetskiy specializes in SEO and digital marketing for startups, e-commerce, and business websites across all verticals. His expertise includes product marketing and management, competitive intelligence, positioning and branding, go-to-market strategy, marketing automation, lead generation, content marketing, enterprise SEO, YouTube video SEO, social media marketing, web analytics, PPC, CRO, ASO. At Kaspersky Lab, he drove digital marketing and SEO strategy, stakeholder reporting, and technical implementations. Alex also has worked at Catalyst Digital, a WPP agency, where worked on campaigns for brands like SamsClub, Whirlpool, Barclay, Novartis, Amgen, Pfizer, and EMD Serono.
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