Mark Simon is an SEO specialist with expertise in SEO strategy, e-commerce SEO, web analytics, keyword research, A/B testing, and site audit, among others. He previously worked at QuestPoint, where he executed SEO strategies for browser plugins and launched international business listing sites in multiple languages through overseeing market research, content creation, translation, database mapping, and monetization optimization. As an adtech SaaS marketer, he has skills in creating marketing collaterals, managing product roadmaps, and building long-term strategic partnerships with Outbrain, Taboola, Verizon Media, Revcontent, and Content.ad.

Esa Cate has nearly five years of experience working as a Search Ads expert at Apple, where she creates, manages, and optimizes search ad campaigns to hit business goals and grow both existing and new key accounts. Previously from DuMont Project, she has had the opportunity to work with Fortune 500 and 1000 clients to provide digital marketing services, including ad tech solutions; search marketing; display, social and mobile advertising; direct response; affiliate marketing; and web analytics. At Kontera, she served as campaign manager responsible for creating procedures for Ad Operation's best practices and leading all in-text campaigns for the lifestyle vertical including launch, optimization strategy, delivery, and performance reporting.

Curtis Linnell has experience across various aspects of digital marketing, including SEO, SEM, PPC, analytics, copywriting, and content marketing. He has worked for companies such as Opinion LLC, SwipeClock, Black Wolf Group, and OK.com. At Overstock.com, he created a new content marketing strategy to organically boost SEO and wrote videos, blogs, social posts, commercials, and taglines. His experience also includes public relations for the Unified Police Department at Salt Lake City, UT.

Steffany Powell is a content and digital media strategist with expertise in executing analytics-based online initiatives and engagement strategies for Fortune 500 companies. She has a superior track record of creating and managing all facets of digital media from editorial and marketing copy to video assets. At Hulu, she worked as a digital support content manager responsible for managing a team of writers and producers to create best-in-class support content for help.hulu.com, internal knowledge base, proactive social, AI scripts, and videos. Steffany also worked at Amazon and Mondelez.

With over ten years of consulting experience, Justin Ryan Thomas specializes in helping high-growth B2B and SaaS marketers scale their profits through ROI-driven content, promotion, and measurement. He has provided growth marketing services to numerous small and large clients, including Toyota, PepsiCo, and Sony. As a guest lecturer at General Assembly, he has presented on topics like data analytics, SEO, and digital marketing. Justin also worked on content marketing, brand planning, consumer science, and digital marketing for UCLA Health and RPA Agency.

At Google, Steven Ma works as a data analyst providing data analysis, data visualization and automation processes to improve efficiency and to support business decisions. He has strong knowledge of statistical models, machine learning models and quantitative fields and proficient in Excel, Python, SQL, R and Tableau. His experience also includes conducting marketing and business analytics and financial data analysis for companies across various industries such as ASUS, Merck and Cathay Real Estate.