Paul Lawrence is a multichannel digital marketing professional specializing in paid and organic social media campaigns, digital marketing strategies, digital trainings, content management systems, SEO, paid search using Google Adwords, Google Adgrants and Bing, email marketing, and marketing automation. With eight years of digital experience backed by a solid 18 years of wider marketing, he has crafted his skills in helping clients develop digital strategies that meet their goals such as raising brand awareness, increasing traffic, lead generation, growing revenue, growing donations, promoting events and building brand advocacy. Paul can tap into broad sector experience having worked across verticals that include B2C, B2B, manufacturing, FMCG, financial services, healthcare, software, travel and not-for-profit.

Sarah Davis is a Social Media and Marketing Consultant with experience delivering paid and organic strategies for global brands. She specialises in social media management, paid social advertising, and content creation, helping businesses engage audiences and drive measurable growth. Her career spans agency roles at Ogilvy UK and OMD UK, where she created award-nominated campaigns for Amnesty International, HSBC, Philips, and Inmarsat, and led paid social for Boots, easyJet, Heinz, PepsiCo, and Weight Watchers. She has also managed social media in-house for Teletext Holidays and Holiday Extras, and since 2018 has consulted independently for clients in the health, fitness, wellness, and travel sectors, achieving industry-leading ROI and engagement results.

Kevin McLaughlin is a digital marketer and problem solver with experience collaborating with international B2B and B2C enterprise and government clients across a variety of fields including data services, healthcare, retail, technology, and tourism. He has diverse expertise in analyzing audience and performance data from various sources such as Google Analytics, media vendors, and third-party research projects to determine best-performing markets and audience interest/behaviors to optimize future paid media efforts across programmatic display, OTT video, social, and SEM. Previously worked for a digital marketing agency, he has executed strategy across all digital disciplines and managed client relationships with multiple companies, including Samsung Electronics, Samsung Display, and Dun and Bradstreet.

Mary Knickrehm has three years of digital marketing experience with several businesses ranging from B2B platforms to luxury retailers. Specializing in digital advertising such as Facebook, Instagram, Google, and LinkedIn, she has designed and launched ad campaigns to generate leads, acquire customers, and increase sales and engagement for clients including Clicknetwork, By Invite Only, K.BLU, GorillaSpace, and Mark and Scribe. At Style Theory, she has managed EDM campaigns, collaborated with various media outlets like Zula and HerWorld, and spearheaded the #WomenOfStyleTheory user-generated content initiative. Mary is also proficient in CRO, CRM, marketing automation, and Google Analytics.

Joel Mattinson is a digital marketing specialist with a strong background in working from independent to global performance agencies. His clients include PayPal, Lenovo, Pandora Jewellery, Lexus, Philips, Sealy Mattresses, and Hino Trucks. As a CRM and email marketer at Fat Prophets, he has developed email campaigns and webinar set up as well as data entry and CRM management. Joel is both Bing Ads accredited and Google Ads certified.