Sarah Davis

• Provided end-to-end digital marketing services for clients in the health, fitness, wellness, and travel industries, including brand and marketing strategy, social media strategy, and paid social advertising.
• Created and implemented social media strategies for leading London gyms, increasing engagement and customer acquisition.
• Managed social media accounts and campaigns across multiple platforms, ensuring consistent brand voice and optimised performance.
• Achieved a cost per lead of £4 for a chain of yoga studios and grew email databases by thousands with minimal spend, achieving a CPL of under £1.
• Delivered content creation, copywriting, and campaign management to support client visibility and growth.
• Secured travel partnerships and produced written content to enhance brand storytelling and online presence.

• Created social media strategies for global brands including Amnesty International, HSBC and Philips.
• Nominated for B2B LinkedIn Marketing Award for work on Inmarsat, a global aviation brand.
• Created and executed a social campaign for Amnesty International to raise awareness and donations for refugees in key countries.

OMD UK is a UK-based marketing performance company that represents some of the world's biggest brands.

• Led on the Boots account, planned and executed all major campaigns, including Black Friday and Christmas campaigns.
• Ran a hugely successful January campaign for easyJet, brought an ROI of over 4.
• Managed Heinz Beans new brand campaign, supported the TVC launch, and ran a brand lift study alongside it.
• Supported Pinterest's 'Pinstitute' event.
• Worked for various brands including Boots, No7, Soap & Glory, Seventeen, Heinz, easyJet, Weight Watchers, SSE, and PepsiCo.

Teletext Holidays is a British travel company providing great value holidays at affordable prices.

• Managed all social media activity both paid and organic.
• Implemented an organic social media strategy as well as a commercially profitable direct response social function for the first time in the company's history.
• Spoke at a GADM travel event on social media strategy.
• Was a finalist for Masters of Marketing's Rising Star of The Year in 2015.

Holiday Extras is a travel booking company in the UK focusing on building a selection of travel apps and services, curating the best products and services and delivering exceptional service.

• Managed social accounts and planned, measured, and reported on ROI from social channels.
• Acted as the editor of the company blog - managing several freelance writers and sub-editing articles.
• Gained both Google Analytics and Advanced Grammar qualifications.

• Was a student representative during her time at the university.