Paul Lawrence

Kent Digital is a marketing and advertising agency offering advice and services on all things digital including PPC, SEO, SEM and email marketing.

• Found new opportunities for the business to engage with existing customers and attract new ones.
• Performed an evaluation of existing marketing, such as social media, SEO, and email marketing and used that to create more effective marketing methods.
• Improved company branding so that it resonates better with customers and prospective customers.
• Enhanced client engagement and communication, a great tool for this is social media campaigns that can involve various social media platforms.
• Coordinated platforms for content, such as a blog and website landing pages, using SEO to ensure that all content is search engine friendly and ranks the pages and site highly in Google and other search engines.
• Managed marketing campaigns run via email, social media, mobile marketing, and local marketing.
• Used analytics to monitor success using Google Analytics, Google search console, and Heat map user tracking and recording and ensured that optimal results are achieved.

Pantone, a wholly owned subsidiary of X-Rite, Incorporated, is the global color authority and provider of professional color standards for the design industries based in New Jersey.

• Reviewed and analyzed client sites for areas that can be improved and optimized.
• Prepared detailed strategy reports and ran PPC campaigns.
• Identified powerful keywords to drive the most valuable traffic.
• Listed powerful calls-to-action to convert visitors and filled websites and other content with effective keywords.
• Wrote effective SEO content for blogs, websites and social media accounts.
• Developed link building strategies and compiled and presented SEO guidelines.
• Analyzed keywords and SEO techniques used by competitors.

JGOO is financial services company bringing China’s social media and mobile payments platforms to Europe, enabling brands to engage with Chinese shoppers both as tourists in Europe and buying remotely from China.

• Discovered the new ways for businesses to engage with existing customers and attract new ones by evaluating the current marketing strategy.
• Implemented improvements in areas like SEO, social media, email marketing, and website design.
• Improved and managed company branding, increase client engagement and communications with creative social media, email, mobile or local marketing campaigns.
• Coordinated content platforms such as website landing pages and blog.
• Enhanced business site’s Google ranking by adding new keywords, analyzing and optimizing web pages.
• Executed content development strategy to website and blogs.

Wildfire is a multidisciplinary advertising agency in Winston-Salem, North Carolina offering integrated marketing communications, web development, brand identity, packaging and event marketing.

• Worked on a large scale £250,000 Facebook campaign across Germany for Weber including build, optimization, and reporting.
• Developed effective media buying strategies.

Eurocentres teaches languages where they are actually spoken and offers language courses in locations on six continents. 

• Managed PPC audits and restructure of account with additional new campaigns across Google Ads and Bing.
• Worked with interns and translators for multi-lingual campaigns.

Fabrick is a construction marketing agency based in Kent specializing in SEO, email marketing, branding, public relations and integrated marketing campaigns.

• Led and managed the social media team and ensured best practice across client organic channels such as in Facebook, Instagram, LinkedIn and Twitter.
• Advised best practice, optimization, and strategy for any paid social campaigns and managed SEO audit.

Demelza Hospice Care for Children is a charity in the southeast of the UK providing vital care to hundreds of families across East Sussex, Kent and South East London.

• Led, implemented and managed email marketing strategy to increase engagement, retention, and donations to Demelza, ensuring that content follows best practice and sign off procedure.
• Ran email marketing workshops across the organization departments ensuring all teams confident of using MailChimp.
• Piloted and managed paid search in Google Adwords and Google Adgrants and was responsible for managing budget, optimizing campaigns, making improvements and preparation of reports.
• Managed Facebook through Facebook Ads Manager and Instagram paid campaigns as well as organic social in Facebook, Twitter, LinkedIn, and Instagram and provided budget, reach and campaign set up, optimization and performance advice.
• Created Facebook remarketing campaigns and custom audiences.
• Managed website using Sitefinity CMS and led on website improvements to improve conversion and donation.
• Led on digital research for other projects to improve website such as virtual reality tour.
• Managed SEO audits and campaigns, including technical and on/off page.
• Utilized various marketing tools such as Google Search Console, Google Analytics, Google Tag Manager, SEMRush, and Screaming Frog.
• Handled email marketing across the organization using MailChimp and running campaign analysis sessions.
• Was in charge for the overall Demelza digital strategy and maintained the highest standards of delivery.
• Produced monthly KPI report and reached KPI targets.
• Managed web development agency and Demelza digital budget.
• Led and tracked budget for all paid digital activities, ensuring spend is to agreed limits.
• Provided social media training via workshops.