Dominic Chen is a digital marketer specializing in SEO, SEM, PPC, and social advertising with experience designing and executing digital marketing strategies for multiple clients across various industries. At GUESS?, Inc., he managed CRM programs and targeted marketing campaigns to grow market share and increase customer retention. He holds Google Analytics and Google AdWords certifications.

Sarah Spence is a content strategist and SEO copywriter with 16 years' experience across a variety of disciplines and industries, including financial services, technology, hospitality, travel, telecommunications, and food/dining/wine. Her past clients include Octet, LendLease, Datto, Oporto, Red Rooster, Futrli, Qudos Bank, British Airways, Hilton International, Royal Bank of Scotland, The Custom Golf Shop, and New Business Methodology. At Citibank Australia, she developed and delivered the loyalty marketing strategy for various campaigns, including Citibank Dining Program Food Truck, Katy Perry pre-sale customer benefit, CitiVIP area at Night Noodle Markets, and postcode tailored communications.

With over eight years of digital marketing experience in Asia-Pacific and global roles, Florent Aubry has been driving the digital acumen of organizations and people capabilities programs across several industries, including consumer healthcare, chemicals, marketing services, cosmetics, and FMCG. He works as an APAC digital and social media manager at Medtronic, leading the design and execution of the regional digital and social media communications strategy. At GSK, he strategized and developed digital assets and content across paid/owned/earned media, from digital brief to final delivery. His experience also includes working for Bayer, L’Oréal, and Euro Media.

Paula Rodgers is a B2B, tech-savvy marketer with 20 years of IT marketing experience, having worked with global technology companies such as IBM, HP, Vodafone, and Microsoft. At Dynatrace, she was responsible for setting strategic direction, driving regional marketing outbound/inbound strategy, PR and strategic programs, and building customer advocacy in Asia-Pacific and Japan (APJ). Her past clients also include Dell, Docker, Endace, and PagerDuty.

Cynthia Pena is an e-commerce marketing expert focused on developing and executing marketing strategies, campaigns, content, and products to maximize conversion. At Sephora, she managed optimization inside JCPenney partnership via retention marketing channels, as well as planned for overall business growth during critical timeframes, including COVID-19, Holiday 2019, 2020 Holiday strategy, and key brand launches. She also worked as a mobile marketing lead at Hotwire and CRM manager at eBay.

Lydia Yang is an independent digital marketing consultant and practitioner with extensive digital marketing experience working for top international travel brands. Some of her previous clients include leading hotel chain group Marriott International, where she provides expertise on online customer purchase journeys, SEO, content and social media marketing. On the side, she manages her own adventure travel site Lydiascapes.com and contributes to international travel and blogger conferences all around Asia and Europe.

Julie Marks is an experienced email marketing specialist with a demonstrated history in the marketing and advertising industry particularly providing technical support in digital, email and interactive marketing, online advertising and account management. She has solid experience in leading social media strategy, content creation and graphic design for various channels and clients and executing strategic CRO testing initiatives to increase website conversion rates. At Nebo Agency, Julie developed email marketing campaigns that have won multiple awards for the first time in the agency's history such as 2018 Atlanta Interactive Marketing Association Awards Best Email Marketing Campaign, 2018 Best in Show Cross Channel Marketing and 2017 Email Marketing Best in Show.