Judy Hsu is a UX researcher with expertise in design research, segmentation, brand strategy, new product development, participatory design, and commercialization. She has worked on client projects ranging from startups to multinational CPG firms, focusing on integrating design thinking culture and practices at an organizational level, such as custom-designed employee training programs and innovation labs. At the Nielsen Company, she has provided consumer insights and analytics for Kraft Foods, servicing all product categories for the retail, brand, and new product innovation teams. She was previously a Design Lead at IDEO, where she lead its 'Design for Food' Studio. She has a Masters in Food Studies and Food Policy at New York University.

Victoria Shi is a brand and innovation strategist with strong experience in solving complex brand challenges for clients across diverse industries such as travel, automotive, consumer electronics, cybersecurity, financial services, insurance, and healthcare. At Lippincott, she has established the cruise guest experience for Carnival Corporation’s Ocean Medallion wearable and IoT technology through app and website copywriting, brand activations and marketing strategy — landing Carnival on Fast Company’s list of most innovative companies. Victoria has been consulting for a global travel company to define the target audience, brand positioning, and service and experience implications for its luxury travel brand acquisition.

Shane Samuel is an Amazon marketing manager with strong experience in analyzing market trends and offering innovative solutions. Working at an education management company, he has managed brand presence and overall growth strategy on Amazon and developed Amazon-specific marketing copy for all products, aligned with KTP brand messaging. Using his skills in Adobe Creative Suite and Digital SLR photography, Shane has designed cross-platform images and templates for the web, social media, presentations, and various collateral for clients, including managing accounts such as LANCÔME, Max Mara, and Dolce Vita.

Abigail Wharff is a brand strategist with over ten years of solid marketing experience in diverse industry verticals including events, hospitality, beauty and financial. She has worked with several local businesses to develop pricing strategies and creative assets and manage process flows. At GE Capital, she has coordinated in the development of the Synchrony Financial corporate content strategy and digital advertising plan to increase brand awareness and led the process for the creation of a new brand identity plan for GE Capital’s 2014 Retail Finance spinoff. Abigail is also skilled in food/product photography and copywriting as part of her brand management expertise.

David Scatterday is a growth and marketing executive with specializations in content, product, acquisition, and social marketing. His decade of experience at the intersection of business strategy, go-to-market planning, and public policy has assisted international firms successfully commercialize their products in the New York market. He has worked as a senior product marketing manager at Sizmek (acquired by Amazon), owning product marketing, leading product strategy, and supporting product management.