Cynthia Pena is an e-commerce marketing expert focused on developing and executing marketing strategies, campaigns, content, and products to maximize conversion. At Sephora, she managed optimization inside JCPenney partnership via retention marketing channels, as well as planned for overall business growth during critical timeframes, including COVID-19, Holiday 2019, 2020 Holiday strategy, and key brand launches. She also worked as a mobile marketing lead at Hotwire and CRM manager at eBay.

Shannon Johlic is a seasoned marketing professional with over 15 years of progressive global marketing expertise and management roles driving revenue-generating, data-centric marketing programs through lead generation, content strategy, and brand awareness. His specialties include demand generation, email marketing, ABM, content marketing, marketing automation, event marketing, product marketing, and branding. He is a marketing director for a SaaS startup, where he leads global marketing strategy and execution focusing on US, UK, and APAC regions.

Floris Westerik has over six years of partner marketing experience on the publisher, agency, and advertiser side for leading brands in the industry. With a proven track record of delivering business growth, budget management, and driving digital innovations, he has managed different affiliate programs for sports and electronic accounts. As a former senior specialist of partner marketing, he has worked for the Adidas and Reebok in-house affiliate program in European markets. Floris is also skilled in CRM, web development, and traffic management, including organic and paid search, paid social, and newsletters.

Wayne Burden is a digital marketing consultant with over 12 years of experience delivering robust systems, tools, and plans to boost business performance for diverse organizations globally, having worked with clients across luxury, travel, health, nutrition, and property management sectors. He has expertise in raising brand impact and performance via innovative digital marketing, encompassing strategy planning, website development, SEO, channel optimization, consumer profiling, creative campaigns, web analytics, strategic partnerships, CRM, stakeholder relations, and email promotions. His past clients include Marks & Spencer’s, Savills, Weight Watchers, Quintessentially, Flash Pack Travel, SThree Group, Cornerstone on Demand, and Frame, among others.

Lee Drasin is a marketing pioneer with digital and e-commerce expertise in content strategy, Facebook and Instagram marketing (campaign creation and optimization), Dynamic Creative Optimization (DCO) advertising, and website conversion. With decades of creative leadership as both client and vendor, he has developed marketing campaigns for global consumer brands, including Beachbody and Belkin. Lee has also worked as a creative director of worldwide theatrical marketing at Universal Pictures, crafting digital marketing campaigns for tent-pole films such as King Kong, The Fast and the Furious, The Mummy, American Pie, Dawn of the Dead, and Bridget Jones.

Camille Denning is a global marketing strategist with proficiencies in SaaS marketing, NFPs, and partnership enablement and is committed to building sustainable solutions that adapt to startup demands. With working experience across five continents: Australia, North America, Asia, Africa, and Europe, she has a proven track record in strategic, tech-enabled communications planning, budgeting, and execution on a regional and global scale such as leading global communications for the ASX listed company in the SDN (Software-Defined Networking) space. As a marketing manager for a data and AI consultancy, Camille has developed a marketing strategy, branding, events, and communications for various clients, including Heineken, Tele2, ING, eBay, RTL, and Unilever.