<ul><li>Managed content strategy, editorial, Facebook/ Instagram marketing (campaign creation and optimization).</li><li>Handled Dynamic Creative Optimization (DCO), customer engagement, and conversion (UX/UI, content development, SEO, SEM, KPIs).</li></ul>

Digital Marketing & E-commerce Consultant

<ul><li>Managed the day-to-day operations of Beachbody’s 55+ internal Creative Department inclusive of project management oversight for the copy writing and design teams, cross-functional leadership, and establishment of KPI’s emphasizing full accountability while enforcing individual responsibility.</li><li>Processed innovation, strategic deployment of resources, removing traffic bottlenecks, and identification of efficiencies allowed the department to take on a historic 2,200 design and copy jobs in 2017 (up 10% YOY) despite a 43% decrease in overall team size.</li><li>Effectively forecasted annual Labor and G&amp;A budgets while improving budget tracking process for unprecedented accuracy; identified tens of thousands in cost-saving and reduction opportunities for a consistently balanced Creative budget despite deep cuts in funding.</li><li>Brought maximum impact to the role by successfully refining brand marketing creative briefs, SOP’s, and project management protocols to keep pace with the business; improved intake SLA by faster than 50%.</li><li>Coached project management team for optimal daily performance and efficiency, and mentored them for long-term development and personal growth leading to a record-number of promotions.</li></ul>

Senior Director of Creative Operations

He has provided marketing consultation and project management for:<ul><li>Hulu originals marketing collateral (one sheets, outdoor, digital) and;</li><li>Beachbody (management of $1MM eCommerce portal redesign including creative, UX &amp; wire-frame coordination; shepherding legal reviews; stakeholder alignment; and dev hand-off).</li></ul>

Digital Marketing Consultant

<ul><li>Handled $1.2B consumer products company focusing on innovation in home technology.</li><li>Created the infrastructure for Belkin's Interactive Marketing Department with stewardship over creative direction, front-end design, back-end development, launch readiness, segment marketing, employee engagement, and project management in support of global product launches and market expansion.</li><li>Provided data-driven communication points to c-suite management via regular reporting.</li><li>Grew Belkin’s social media footprint across Facebook (+2,400%), Twitter (+900%), and Instagram via daily KPI measurement and optimization, editorial, promotions, and content strategy leading to a dramatic spike in brand affinity and repeat sales.</li><li>Produced front and back-end redesign of Belkin’s flagship site with expanded international reach; increased Belkin.com conversion by over 300% in partnership with Retail Marketing division.</li><li>Augmented outbound email communication by 700% while increasing the average open rate to above 15% and decreasing unsubscribes to less then .5%.</li></ul>

Director of Interactive Marketing

• Co-created the digital, content-focused brand marketing division of this full-service agency which grew to be responsible for ~20% of the company’s annual revenue.• Produced robust gaming, electronics, and film campaigns (content strategy, editorial, community building, brand sites, mobile apps, banners, social) for titles garnering tens of millions in retail profits.• Concepted and produced acclaimed franchise campaigns including PlayStation, MSNBC programming, UFC, Batman Arkham Asylum, World of Warcraft, WWE, God of War, Red Faction, and Darksiders.• Was responsible for content marketing strategy, proposal writing, pitching, execution, and analytics.• Accountability for project timelines, scheduling, drafting budgets, burn rate, and 11 direct reports.

Digital Media & Creative Strategy Director

<ul><li>Provided digital marketing consultation for 20th Century Fox, Signatures Network (acquired by Live Nation), etc.</li></ul>

• Co-created the online marketing department for the studio and produced global launch of 50+ online film campaigns grossing billions of dollars globally.• Crafted trail-blazing digital campaigns for tent-pole films including King Kong, The Bourne Identity, Hulk, and franchises for The Fast &amp; The Furious, The Mummy, American Pie, and Meet the Fockers.• Developed sites, banners, email, social, co-branded content partnerships, influencer engagements, sweepstakes, localization (EMEA &amp; APAC territories), and special projects with many industry-wide firsts.• Responsible for content marketing strategy, cross-divisional collaboration, and setting data-driven KPI’s.• Liaised with filmmakers, senior executives, home entertainment, vendors, and the MPAA.• Led UniversalPictures.com redesign; shaped editorial approach; managed content &amp; homepage strategy resulting in a sharp increase in unique visitors and page views; optimized UX based on consumer insights.

Creative Director of Worldwide Theatrical Marketing

Created the infrastructure for Belkin's interactive marketing department with stewardship over design, back-end development, launch readiness, segment marketing, and project management in support of global product launches and market expansion.

Belkin

Lee Drasin

Managed the day-to-day operations of Beachbody’s over 55 internal creative departments inclusive of project management for copywriting, design, merchandising, and printed collateral.

Team Beachbody

Provided marketing consultation and project management for Hulu, including one-sheets, outdoor, and digital.

Hulu

Co-created the online marketing department for the Universal Pictures studio and produced global launch of over 50 online film campaigns grossing billions of dollars globally.

Universal Pictures

English (American)

Lee Drasin is a marketing pioneer with digital and e-commerce expertise in content strategy, Facebook and Instagram marketing (campaign creation and optimization), Dynamic Creative Optimization (DCO) advertising, and website conversion. With decades of creative leadership as both client and vendor, he has developed marketing campaigns for global consumer brands, including Beachbody and Belkin. Lee has also worked as a creative director of worldwide theatrical marketing at Universal Pictures, crafting digital marketing campaigns for tent-pole films such as King Kong, The Fast and the Furious, The Mummy, American Pie,  Dawn of the Dead, and Bridget Jones.

Lee Drasin

Employment Highlights

Education Highlights

Portfolio

Belkin

Team Beachbody

Hulu

Universal Pictures

Belkin

Team Beachbody

Hulu

Universal Pictures