Kathryn Collins is a senior marketing operations leader with nearly a decade of experience managing global marketing automation, CRM, and analytics programs across technology, consulting, and consumer sectors. At Expedia Group, she has spent the last five years overseeing Marketo and Salesforce operations, driving data hygiene, transformation, and enhancement projects, while building analytics dashboards to optimize campaign performance and improve conversion benchmarks. Her consulting background at Squiz and CACI showcases her expertise in Marketo implementations, lifecycle strategy, lead generation, and ROI-focused automation solutions, where she delivered measurable revenue impact and grew marketing contribution by over 3,500%. Kathryn is also skilled in stakeholder management, process standardization, and training, having enabled marketing teams through workshops, documentation, and scalable program design.

Kevin McLaughlin is a digital marketer and problem solver with experience collaborating with international B2B and B2C enterprise and government clients across a variety of fields including data services, healthcare, retail, technology, and tourism. He has diverse expertise in analyzing audience and performance data from various sources such as Google Analytics, media vendors, and third-party research projects to determine best-performing markets and audience interest/behaviors to optimize future paid media efforts across programmatic display, OTT video, social, and SEM. Previously worked for a digital marketing agency, he has executed strategy across all digital disciplines and managed client relationships with multiple companies, including Samsung Electronics, Samsung Display, and Dun and Bradstreet.

Brian Reiser is a content marketing and SEO specialist with expertise in social media marketing and management, SEO best practices, copywriting, and content development. At The Oxford Club, he has created SEO-optimized content for website by conducting focused keyword research and technical audits, performing competitive and SERP research, as well as writing and publishing content according to content calendar schedule. His experience also includes producing a broad spectrum of marketing content for a GRAMMY-nominated musician, Joe Bonamassa, across multiple platforms such as social media posts, landing pages, blogs, emails, and print collateral.

Elana Monteleone is a content strategist and communications specialist with experience developing and executing content strategies for multiple high profile projects, including Telstra Air, ACCC related updates, Samsung mobile device launches, and more. Her expertise lies in stakeholder management, strategy planning, content architecture, copywriting, technical writing, editing, and proofreading. At RACV, she planned and delivered updates and improvements to the RACV website.

An accomplished digital marketing professional, Jonathan Stringer specializes in SEO with 15 years of working experience across verticals such as e-commerce, automotive, travel, gambling, property, FMGCs, and B2B. He has a background in senior digital roles at large agencies like Starcom and Zoopla. As a former account manager at Mindshare, he led the SEO campaigns for Land Rover, Jaguar, Mazda, Pepsi Max, and Warburtons Bread.

Giovanni Segar is a marketing professional with extensive experience in email and mobile app marketing, copywriting, funnel building, and video editing and production. He currently works as the manager of email and mobile marketing for a technology platform, developing a marketing strategy for six mobile apps while improving product launch revenue. Giovanni is also proficient in WordPress sites, marketing analytics and interpretation (SQL, Excel, Google Analytics), HTML, CSS, MailChimp, and workflow automation (Autohotkey and Python).