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Although it might seem like a lot of work to win featured snippets, remember that if you’re already putting out content, you’re halfway there. A few simple tweaks, like using header tags and creating ‘how to’ lists, can increase your chances of winning them.
Sales and marketing are often seen to work in silos. However, as firms become more interconnected than ever, well-married sales and marketing teams are becoming a vital component of every brand. Here, we discuss how brands can bridge the gap.