Christina Elghazi

• Oversaw the marketing department.
• Evaluated and developed marketing strategy and plan.
• Planned, directed, and coordinated marketing efforts.

The Search Agency is a data-driven digital marketing agency that offers SEO, SEM, display, CRO, creative services, and paid social.

• Built a data-driven integrated marketing program for our core marketing channels (digital, social, editoriaL email, events, PR, and brand) to promote the professional services of one of the nation’s leading full-service performance marketing agencies.
• Developed a successful thought leadership strategy that included speaking engagements, guest posts, and award submissions.
• Led the creation of all technical marketing collateral including pitch decks, case studies, datasheets, and whitepapers.
• Conducted market research and competitive analyses to determine new product and market opportunities.
• Diagnosed and resolved technical SEO issues to accelerate growth and profitability and mitigate losses in organic performance. Shaved 10 seconds off site speed, bring ing average load times down to 2.9s and PageSpeed Insights Score up to 91/100.
• Doubled organic web traffic and grew impressions by 200% YoY for thesearchagency.com.
• Orchestrated rebranding of agency and spearheaded full website migration project when TSA was acquired by ForwardPMX in 2020, leading to a 200% increase in traffic and 30x boost in visibility (impressions) for forward pmx.com.

The Search Agency is a data-driven digital marketing agency that offers SEO, SEM, display, CRO, creative services, and paid social.

• Provided SEO recommendations and extracted actionable insights from keyword research, link audits, and competitive analyses to capture organic traffic for clients including reaItor.com, Dun & Bradstreet, Boston Consulting Group, and Dollar Shave Club.
• Trained over six direct reports on all content marketing and creative SEO fundamentals, including content mapping, persona development, campaign planning and execution, identifying and reporting on meaningful KPIs, and data analysis.
• Developed highly personalized, relevant content and designed custom distribution strategies to help clients reach the right person, at the right time, with content that matched search intent and nurtured users along the path to conversion.
• Pulled insights from SERPs to help clients win search integrations, including featured snippets, PAA boxes, and knowledge panels.

The Search Agency is a data-driven digital marketing agency that offers SEO, SEM, display, CRO, creative services, and paid social.

• Managed, trained, and mentored team of six in L.A. office and four in India office. Established internal processes, reports, and strategies for direct reports to execute.
• Developed best practices for all facets of offsite SEO, including link building, promotions, content marketing, local SEO, paid and owned social media, link analysis and manual penalty recovery, outreach, influencer marketing, and content amplification.
• Demonstrated industry thought leadership in on and offsite SEO through blog posts and industry roundtables.

The Search Agency is a data-driven digital marketing agency that offers SEO, SEM, display, CRO, creative services, and paid social.

• Established and managed partnerships with bloggers and social influencers through email outreach and content fulfillment.
• Created and edited promotable content for offsite placement as one of many white-hat link building strategies.
• Developed promotional campaigns with complete ownership of process, from ideation and data collection to final reporting.
• Provided SEO recommendations based on keyword research, link audits, competitive analyses, and page optimizations.

• GPA 3.80.
• Honors: Magna Cum Laude; Dean’s List (Spring 2019 to Spring 2012).