Oliver Lindahl
Brand Strategist

Oliver Lindahl

Brand, data science & market research expert.
Work with Oliver Work with a Brand Strategist

About

Oliver Lindahl has a background in business, statistics, and psychology and with strong expertise in crafting global growth strategies and creating meaningful brands for the largest companies in the Nordics. He has delivered projects across different industries in B2B and B2C, including clients like Fazer and Wärtsilä. His experience also includes project management, content creation, sales, presentation and facilitation, quantitative analysis, qualitative research, and insight gathering. Oliver is also a data scientist with skills in data mining (Tableau, XLSTAT, and Excel) and data modeling (Gretl, R, SQL, and XLSTAT).

Employment

3 roles
Jan 2018 - Present 8 years 4 months
Independent
Sagely

Sagely is a marketing consultancy combining marketing strategy, neuroscience, and psychology to truly understand what makes a personality stand out, be it a brand or an individual.

  • Gathered insight through interviewing senior-level decision makers, psychologists, and recruiters from different industries.
  • Held guest lectures in consumer psychology at the university and measured the effect of different forms of communication on over 100 brains using neuroscientific research methods (EEG) to understand what resonates and is truly meaningful to people.
Aug 2017 - Present 8 years 9 months
Associate, MC Strategy
Marketing Clinic

Marketing Clinic is a Nordic strategy and marketing consultancy with expertise in growth strategies, brand strategies, commercial excellence, customer experience, and insight and foresight.

  • Worked with the largest companies in the Nordics, helping them craft global growth strategies and aiding them in creating meaningful brands.
  • Brought in approximately €300,000 in revenue (total revenue/employees).
  • Delivered projects across different industries in B2B and B2C, including clients like Fazer and Wärtsilä. 
  • Performed roles in project management, content creation, sales, presentation and facilitation, quantitative analysis, qualitative research, insight gathering, and account management.
Aug 2016 - Aug 2017 1 year
Analytics Executive Consultant
Nielsen Holdings Plc

Nielsen is a global measurement and data analytics company.

  • Managed a group of convenience retailers in the UK (including Spar, WHSmith, and Majestic Wine) offering them strategic and actionable advice, based on rich Nielsen Homescan and Panel data.
  • Developed placement in consumer neuroscience.

Education

Jan 2013 - Dec 2016 3 years 11 months
Psychology, Psychology & Social Psychology
Helsinki University
Jan 2011 - Dec 2016 5 years 11 months
Master of Science, Economics & Business Administration
Hanken School of Economics
Jan 2013 - Dec 2014 1 year 11 months
Social and Behavioral Sciences, Social and Behavioral Sciences
Tilburg University

Portfolio

3 items